Campaign Manager - B2B Property

A global B2B financial services provider is seeking a B2B Marketing Manager to design and implement on and offline acquisition strategies targeting the B2B real estate / property specialists to increase the uptake of credit financing.

Responsibilities:

1. Work in partnership with senior stakeholders to understand their requirements and challenges, and devise comprehensive B2B marketing strategies - on and offline!
2. Develop integrated marketing campaigns for each, utilising a variety of channels, with the key objective of lead generation.
3. Manage a number of ongoing association, introducer and influencer partnerships, and seek out further suitable partnership opportunities.
4. Work closely with external digital agency to monitor and manage PPC campaigns.
5. Work closely with external SEO consultancy and internal Web Marketing team to continuously develop SEO strategy.
6. With an analytical mindset, gather data insights and report them to the management team on a regular basis in a clear, concise and consistent way.
7. Manage brand marketing budgets and demonstrate clear ROI against activity.
8. Identify and implement new marketing trends, techniques and opportunities.

Requirements:

1. B2B marketing in real estate / property - on and offline!
2. Thorough understanding of the commercial property market.
3. B2B financial services would also be considered.
4. Solid understanding of marketing.
5. Expert appreciation of commercial sectors.
6. Ability to drive with ideally a clean licence.
7. Track record of managing multiple developments across a region.
8. Very good understanding of relevant health and safety and environmental legislation.
9. Track record of recruiting a team across different regions.
10. UK experience essential; no sponsorship will be given.

Excellent base + benefits

4 days in the office in London.