Campaign Executive

DC Thomson Ltd.; Aberdeen City; Hybrid; GBP 25,000 - 45,000; Full time

Job description

Fifth Ring (part of DC Thomson) is an award-winning marketing communications agency specialising in the B2B sector. The Aberdeen-based company was founded by a group of passionate marketers in 1991, and has offices in Scotland, America and Singapore, as well as strong partners around the world.

In our HQ in Aberdeen, we work with clients around Europe in industries such as energy, maritime, manufacturing, chemical, technology and more, on their regional and global communications efforts. Through our solutions mix and delivery expertise covering brand, strategy, creative, digital, data, content, PR and more, every piece of work we create is to a common goal: to help our clients to Own Their Space.

ABOUT THE ROLE

Role Purpose:

The Campaign Executive is responsible for the hands-on execution and optimisation of digital marketing campaigns across LinkedIn, Google, Meta, and CRM platform (HubSpot). This position is highly execution-focused, ensuring campaigns are set up, managed, and optimised efficiently to achieve the campaign objective. The role requires strong attention to detail, a data-driven mindset, and the ability to work within digital platforms to maximise campaign performance.

Key Relationships:

Internal

• Primary: Campaign Team, Account services colleagues across the three offices
• Secondary/Ad hoc: Content team, Creative team, Marketing & BD teams

External: N/A

Reports to: Head of Campaign

Reporting team: Campaign

Responsibilities:

Campaign Execution

• Monitor campaigns and identify ways of improvement
• Liaise with relevant stakeholders to prepare and maintain the media plan
• Support the team in the strategic planning and execution of digital campaigns on channels including SEO, SEM, and social media paid campaigns
• Manage and optimise campaigns across multiple channels (e.g., LinkedIn, Instagram, Google Ads, Meta, email)
• Prepare comprehensive campaign reports and insights for clients
• Use data to optimise campaigns and improve results
• Stay up-to-date on industry trends and emerging technologies
• Provide regular updates on campaign progress and performance to the Campaign Team

Campaign Operations

• Assist in setting up UTM parameters, and ensuring proper tagging for accurate reporting
• Maintain campaign documentation, including budgets, timelines, and performance benchmarks
• Ensure all campaign assets (ad copies, visuals, landing pages) are correctly uploaded and functioning on various platforms

Campaign Support

• Assist the campaign team with platform audits to assess performance and identify optimisation opportunities
• Conduct market research to support campaign planning and strategy
• Support proposal development by gathering insights, data, and relevant case studies

KNOWLEDGE, SKILLS AND ATTRIBUTES

Essential:

• Formal qualification in communications, marketing, journalism or equivalent
• Demonstrable/proven experience in a digital marketing role, ideally in the B2B industry
• Strong written and verbal English communication skills
• Demonstrable digital marketing skills
• Knowledge of at least one social media monitoring and measurement tool
• Basic knowledge on digital advertising and campaign management on at least one of these platforms: LinkedIn Ads, Instagram, Google Ads or Meta Ads
• Foundational understanding audience targeting, bid strategies, and campaign objectives
• Proficient in Microsoft Office
• Attention to details– ability to set up campaigns correctly, ensuring tracking are properly implemented
• Strong organisational skills to manage multiple campaigns simultaneously

Desirable:

• Understanding of the digital landscape
• Basic understanding of Adobe Photoshop and/or Adobe Illustrator
• Presentation skills
• Time management skills
• Calm under pressure

To apply for this role, please follow our online application process and submit a CV and cover letter.

This is a full-time, permanent position, working 35 hours per week from our Aberdeen Office. This is a hybrid role offering a blend of home and office working. We offer a generous package including health cash plan, gym discount, excellent pension, a competitive salary, and many more staff discounts and benefits.

We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.

If you have any issues with your application, please email [e-mail]

Please note that we reserve the right to close the vacancy early once we have received suitable applications. Therefore, please ensure you submit your application as early as possible to avoid disappointment.