Campaign & Content Strategist

Wayfair; London; On-site; GBP 35,000 - 55,000

Job description

Office Based: London (EC1V 7LQ)
Working Hours: 40 Hours per week (Monday-Friday)
Benefits Include: Wayfair Employee Discount, Benefits Hub, Private Medical Care, Dental Care, Gym Membership, Tuition Reimbursement, 25 Days starting Holiday (with tenure entitlement) + Bank Holidays, Pension, cycle to work scheme.

We are thrilled to welcome a creative and data-drivenCampaign & Content Strategist to our team. In this vital role, you will design and execute integrated marketing campaigns while crafting compelling content strategies that amplify Wayfair’s global vision and resonate with UK & Irish audiences. Combining creativity, analytics, and strategic thinking, you will develop impactful campaigns and content that align with business objectives, enhance brand visibility, and engage customers. This is a unique opportunity to make a meaningful impact within a fast-paced, entrepreneurial environment.

Who We Are

The EU Marketing Team drives initiatives across Performance Marketing, Onsite Marketing, CRM & Email, Social Media, Brand & Content Strategy, and Promotional Planning. We develop data-driven strategies to enhance engagement, boost conversion, and accelerate Wayfair’s growth across European markets.

As a collaborative, customer-focused team, we craft cross-channel strategies that seamlessly integrate promotional, functional, and brand messaging. Partnering with Commercial, Product, and Creative teams, we refine customer touchpoints, optimize marketing efficiency, and drive measurable results.

With a strong focus on data-driven decision-making and localized execution, we continuously adapt to evolving customer needs while aligning with Wayfair’s global marketing vision.

What You'll Do:

• Develop Campaign and Content Strategies: Craft marketing & content strategies tailored to specific audiences and platforms, ensuring alignment with business objectives, audience insights, and seasonal priorities.
• Plan and Organise Campaigns: Create and maintain comprehensive campaign & content calendars that integrate key moments, themes, and channels, including Onsite Marketing, Email, Online Video, Paid Social, and Organic Social.
• Tailor Messaging and Formats: Define content formats and messaging strategies to resonate with target audiences across various platforms while maintaining alignment with Wayfair’s brand vision and marketing goals.
• Content Creation and Collaboration: Partner with internal creative teams and external agencies to produce high-quality, engaging content across all marketing channels.
• Drive Innovation: Experiment with innovative storytelling formats and emerging platforms to enhance engagement and drive differentiation, ensuring Wayfair stays ahead of industry trends.
• Maintain Brand Consistency: Establish and oversee processes for content approval, updates, and adherence to brand guidelines, messaging frameworks, and tone of voice.
• Execute Go-to-Market Strategies: Collaborate with the Brand & Consumer Insights Strategist to develop and execute seasonal and product-specific go-to-market plans that incorporate business priorities, product focus, competitive insights, and market trends.
• Strengthen Brand Differentiation: Drive strong brand and product differentiation through innovative content strategies and compelling messaging that resonate with target audiences.
• Cross-Functional Coordination: Align content and campaigns with broader business goals and brand standards by collaborating closely with brand strategy, creative, and performance marketing teams.
• Audience Research and Insights: Work with the Brand & Consumer Insights Strategist to conduct research on audience preferences, behaviors, and content needs, ensuring strategies are data-driven and impactful.
• Optimize Content for SEO: Implement SEO best practices and conduct keyword research to improve organic visibility and drive traffic.
• Analyze and Report Performance: Use analytics tools to assess campaign and content performance, generating actionable insights and recommendations to optimize future initiatives. Prepare detailed performance reports that highlight outcomes, trends, and opportunities for improvement.
• Media Impact Tracking: Ensure continuous tracking of campaigns to assess their impact and optimize performance to meet objectives. Manage third-party research agencies to support impact assessment and validation. Develop and oversee a Media Impact Tracking Roadmap to ensure a structured and strategic approach to measuring effectiveness over time.
• Address Content Gaps: Identify and resolve content gaps, proposing innovative ideas to enhance storytelling and improve engagement.
• Continuous Improvement: Apply a test-and-learn approach to refine tactics, formats, and strategies, integrating emerging platforms and industry trends to ensure strategies remain forward-thinking and effective.

What You'll Need

• Bachelor’s degree in Brand, Marketing, Communications or related field.
• 3+ years of experience in Campaign Management, Content Strategy, or a similar role (e.g. e-commerce, retail, or advertising agency).
• Proven success in delivering omni-channel marketing campaigns and content strategies for the UK market.
• Strong strategic thinking and planning abilities, with a focus on creating impactful, integrated campaigns and content strategies.
• Ability to review, interpret, and provide constructive, high-quality feedback on creative content developed against your strategies, ensuring strong collaboration, a supportive environment, and opportunities for growth across all teams.
• Exceptional storytelling and communication skills, with the ability to develop tailored content for diverse platforms and target audiences.
• Excellent project management and organizational skills, capable of handling complex processes and managing multiple priorities effectively.
• Analytical mindset with experience interpreting performance data, identifying insights, and applying data-driven decision-making to optimize strategies.
• Strong stakeholder management skills, adept at aligning cross-functional teams and fostering collaboration to achieve shared objectives.
• Creative problem-solving abilities and a proactive, results-oriented approach to driving business impact.
• Ability to set a high standard and evaluate high-quality creative and content output from internal and external partners, ensuring a consistent and cohesive content approach.
• In-depth understanding of UK market trends, audience behaviors, and competitive dynamics.
• Ability to work independently, taking ownership of initiatives while collaborating effectively with cross-functional teams.
• Fluency in English.

Why Join Us?

This role offers the chance to own impactful campaigns and content strategies, collaborate with talented professionals, and shape Wayfair’s voice in the UK market. If you are passionate about creating customer-focused, innovative strategies and making a tangible difference, we’d love to hear from you.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [e-mail].