Business Director - Marketing Science

ABOUT THE ROLE

As a Business Director, you will be responsible for managing and developing Marketing Science relationships with senior clients (both internal and external). You will be expected to become a trusted advisor to them and will help solve their marketing challenges by diagnosing problems and designing and executing analytical solutions.

You will lead the delivery of analytics and marketing effectiveness projects for clients by supervising teams of analysts – providing business insight, technical leadership, and quality assurance.

In addition to project work, you will also support agency strategists and media planners by providing analytical decision support on day-to-day media planning and optimisation for clients. You will also be responsible for ensuring that insights generated on analytics projects are evangelised and embedded into decision-making.

While you will report into a Client Director, on day-to-day project work, you will be expected to work independently with minimal oversight.

You will also play a key role in new product development. It is important to us to constantly push the boundaries on the use of analytics in marketing. You will use your data science expertise both to improve our core offering in marketing effectiveness (econometrics / MMM) as well as to create new analytical products that we take to market.

Finally, you will also provide line-management to junior analysts, with responsibility for their development and well-being. You will also contribute to the running of the team, taking an active part in key initiatives on issues like process improvement, resource management, team well-being and revenue generation.

ABOUT YOU

Your Background:

• Numerate / analytical degree such as statistics, econometrics, mathematics, sciences, or economics. Candidates from other backgrounds will also be considered if they demonstrate a high level of competence across all other criteria.
• Extensive experience using analytical methods within an agency / consultancy or marketing analytics team.
• Proven track record of delivering analytical projects for clients.

Consultative abilities:

• Ability to build and grow strong relationships with senior internal and client-side stakeholders to become their trusted adviser.
• Strong problem solver with the ability to understand a client’s marketing and business challenges and provide analytics led consultancy.
• Ability to diagnose marketing challenges, design analytics led solutions and write proposals to pitch them to senior client stakeholders.
• Understanding of marketing / advertising and the ability to communicate recommendations in this arena to clients.
• Ability to quickly pick up and learn the use of business tools to inform decision making. Prior experience / understanding of common marketing tools and systems is a plus.
• Strong presentation skills – both verbal and written. Proficient in communicating complex data led insights in a simple way.

Technical skillset:

• Expertise in two or more of the following analytical skillsets:
• Econometric modelling / market mix modelling (preferred).
• Business forecasting.
• Machine learning as applied in a marketing context.
• A/B testing and multivariate testing.
• Quantitative analytics of survey-based data (e.g. segmentation, driver models, multivariate analysis etc.).
• Coding fluency in R for use in data and analytical work is essential.
• Familiarity and fluency in developing data-led applications in R Shiny (or equivalent) is desirable but not essential.
• Fluency in one or more of the following Python, SQL, VBA, SPSS, Q – also desirable but not essential.

Team / people skills:

• Strong project planning and management skills.
• Able to develop more junior members of team in their technical skills and non-technical abilities with previous line management experience.

ABOUT THE MARKETING SCIENCES TEAM

The Marketing Sciences team is charged with accelerating our clients’ growth by integrating data and analytics into marketing decision making. We work with senior marketing and business decision makers to provide analytical solutions for their most pressing marketing challenges. Our role as a team is to:

• Find creative ways to use data and analytics to uncover powerful marketing insights that drive growth for our clients.
• Design and implement measurement and effectiveness frameworks that drive performance in marketing.
• Develop new analytical products and tools that can identify opportunities for growth and performance improvements in our clients marketing.
• To cultivate a culture of effectiveness in our client’s marketing by evangelising and enabling experimentation, testing and constant learning.

ABOUT MINDSHARE

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

OUR APPROACH

Technology is changing our lives in astonishing and unimaginable ways and, in media, we are lucky enough to be working at the very heart of this change. However, the way we think about media is vital to unlocking the greatest opportunities for our clients and producing our best work. We define media as the space where content, audiences, data and technology meet.

This media playground is an exciting, vibrant and fast evolving space - a space that’s buzzing with innovation and creativity. A space where new people behaviours, habits and routines are fast emerging.

WORKING FOR MINDSHARE

We invest heavily in staff development - training is extensive from the most junior level with mock pitches, cross-media training, and learning modules in conjunction with the GroupM University. In January 2012 Huddle was launched - an innovative future planning discussion collaborating across our global network. Due to the global pandemic, we found ourselves hosting our first virtual Huddle event in November 2020 which was a big success. The pandemic has allowed us to reassess our office and what we need it for. We will be moving offices around November into Rose Court by Southwark Bridge Road into a new WPP campus building. This will be a modern, flexible and exciting new home for Mindshare, and we will be encouraging our staff to spend around 50% of their time in the office. We are also implementing core hours from 10-4 with flexibility to carry out the remaining 2 hours at times that work for you, e.g. 8.30-4.30 or 10-6.

COMMITTED TO DIVERSITY AND INCLUSION

Our aim is for Mindshare UK to be the most inclusive place to work in the country! We have a wide range of Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, Mental Health Allies and Back in the Game. We have created the Collective who are a small group of people with representation from our employee resource groups who work collaboratively to shape a coherent, progressive and deliverable programme of activities that support our goal of complete inclusion.