Business Director

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Description

Position at Mindshare

Role: Business Director

Department/Team: Connections Planning

Role Objective

We are recruiting for a Business Director who is an exceptionally experienced and driven media planner, to join our Connections Planning team working across Yoplait, EFD & Grow. Grow@Mindshare is an arm of Mindshare that nurtures clients that are often newer to media that want an "agile, lean and faster" approach. Examples of clients within this team include Huel, Liquid IV, Zespri & Villa Maria Wines.

As a Planning Lead, you will be responsible for leading the planning output across your accounts delivering best in class planning, creating effective & innovative campaigns, fostering strong client relationships and driving efficient and effective ways of working within the planning team and those these connect with. You will work with the Client Lead to continuously improve and evolve our planning output and the processes & tools we use to get there.

About the role

You will be expected to demonstrate experience and knowledge in:

• Brilliant connections planning - this involves everything from budget setting, defining the approach to audience, designing the connections plan across both brand & performance using all relevant touchpoints as well as advising on media innovation, attribution & measurement.
• Experienced in senior stakeholder management with both clients and agency alike (across both junior and senior levels), always looking to improve output and processes and predicting issues before they happen.
• Is an inspiring planning lead - is seen as a planning expert, sharing a breadth of POVs on industry news, innovation or consumer/media trends.
• Builds strong, two-way relationships with key media partners and understands significant developments in their channels, educating their team on what that means for the way the channel may be used and driving innovation.
• Understands all key planning tools and how to get the best out of them. Identifies & coordinates broader training needs within the team.
• Collaborates with Global teams on both brand strategy but also evaluating new planning initiatives or tools to ensure they are fit for purpose in the UK. Drives effective and integrated partnerships with other agencies as part of an inter-agency team.
• Evaluates and optimises ways of working with wider teams. Builds strong relationships with these stakeholders and is continually looking for ways to create consistency or de-duplicate work where appropriate and drive efficiencies across BUs.
• Strong people management skills. Supports and develops their team, setting a strategy for their training and development, liaising with clients to manage and prioritise workloads and is always prepared to get stuck in during busy periods.
• Leads by example to encourage sharing and celebration of good work or performances by individuals - both internally and externally. Ensuring great work is written up and entered into awards.
• Responsibilities to the planning department as a senior member of the team, accountable for leading & delivering workstreams that contribute towards the overall Connections Planning objectives / department vision and broader culture.

SKILLS AND BEHAVIOURS:

• You show a huge passion for media and the industry with knowledge of the main trends that help to inform your thinking and output.
• You have clear opinions and an understanding of what makes a great media campaign - tangibly prove your plans are aimed at achieving excellence in planning craft.
• You can create a holistic measurement framework that is relevant for the brand and every campaign (setting KPIs, methods i.e., which tool/system, necessary tracking) and plans for adaptation/optimisation.
• You must have extensive experience leading senior client relationships, managing all agency teams, leading and delivering client projects and tackling challenging conversations.
• You are an excellent team player taking the responsibility for working in a collaborative, inclusive way to allow specialists to contribute.
• You demonstrate a high degree of organisation that leads to successfully managing workflow for self and more junior members of the team.
• You are open-minded, flexible and embracing of agile ways of working.

About the planning department

The Connections Planning team plays a crucial role in designing the audiences, connections, content and measurement that deliver the most innovative and effective solutions to clients. To do this requires a team of people with a high degree of knowledge of the UK media market and a deep understanding of the role of technology in driving opportunities to target audiences, its impact on the connections and content that will engage people, and how media can be measured and optimised.

Members of the team understand consumer trends and are able to translate insights and strategic direction into actionable media solutions. They interact with a wide range of other teams including Intelligence and Strategic Planning, the specialist channel teams that execute the media, and the Live Planning team that optimises across all media channels.

What we can offer you

• A strong salary commensurate and in-line with relevant experience.
• 25 days annual leave and your birthday day off.
• Ongoing internal and external training opportunities.
• Flexible working.
• The opportunity to attend industry conferences and awards nights.
• Career and personal progression.
• Private Healthcare.
• Excellent pension matching structure.

About Mindshare

Mindshare is a leading global marketing and media services network with billings in excess of £23 billion worldwide. We work with some of the most famous businesses and brands in the UK - such as Unilever, Ford, KFC, Nike, Marks & Spencer and TK Maxx. The Mindshare network consists of 116 offices across 86 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

Our approach

Our ambition is to drive Good Growth for our clients.

Good Growth is about delivering growth that is enduring and is considerate of people and planet. Media is a powerful force, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way. We recognise that in order to drive Good Growth, we need to place people at the heart of everything we do. Understanding people, not demographics allows us to place media meaningfully into their lives.

Good Growth is a big ambition - one which inspires change for the industry but also for our agency and we achieve this through our values of Energy, Empathy and Impact.

Working for Mindshare

Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. We also think inspiration for our staff is key and our pinnacle and flagship event of the year, Huddle, connects people, opinions and perspectives across borders and is all about learning something new and participating.

Committed to Diversity & Inclusion

We have a big dream at Mindshare, to become the most inclusive place to work in the country! This will take time but the whole agency is passionate about making it a reality. To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.

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