Business Director

GROUPM; Derry/Londonderry; On-site; GBP 50,000 - 90,000; Full time

Job description

Description
Position at EssenceMediacom

Business Director (12 months FTC - maternity cover – starting April 2025)

Overview of job

Creating brilliant, insight-led and accountable communications strategies and campaigns that drive business success through content downloads and rentals for NBCUniversal across LATAM, EMEA and APAC. Lead strategy, insight and media planning working with the counterpart Business Director and planning team to deliver campaigns across 15+ markets.

This role will be working on NBCUniversal with their Home Entertainment division responsible for Digital Sales and Rentals. As part of the role, you’ll be working on some exciting upcoming movie releases including – Jurassic World Rebirth, Downton Abbey 3 and Wicked part 2.

Business Director – Strategy & Planning

The Business Director will need to gain a deep understanding of our client’s business, the changing home entertainment landscape and will need to apply their knowledge to lead all strategy workstreams along with market landscape updates. They will also be the primary client contact for any consumer research requirements. The Business Director will work with the Directors on the account to ensure that strategies are translated into planning and activation across all our disciplines, planning, biddable and digital activation.

The NBCUniversal International team is responsible for strategy, market coordination, insight, and pan-regional buying for Home Entertainment delivering campaigns across 15+ markets in LATAM, EMEA and APAC.

Reporting of the role

This role reports into the Global Account Director for NBCUniversal.

3 best things about the job:

1. The People. There is an inclusive and supportive team culture. The relationship with the client is productive, transparent and collaborative.
2. Owning the strategy. Setting the strategic direction and working with the other Business Director & Directors to ensure that all plan responses align with our strategic pillars.
3. Entertainment marketing. Fast paced category with diverse planning needs due to an extended range of content & markets that need to be accounted for.

Responsibilities of the role:

The successful candidate should demonstrate the ability to:

Client Service/ Leadership:

• Build strong relationships with client marketing team at NBC Universal and lead the strategic relationship with the client.
• Be a leader on the team to address key business challenges and be comfortable dealing with senior global client stakeholders.
• Combine strong strategic and client servicing skills with the ability to lead and inspire a multifunctional team at head office as well as ensuring strategies are delivered on media plans.
• Provide thought leadership on the media and entertainment landscape and changing consumer engagement with the home entertainment category.

Strategy & Planning:

• Deliver media strategy guidelines for Home Entertainment leveraging NBCU’s own research, as well as audience and media understanding to develop insight driven media strategies and implementation guidelines that will translate to brilliant title planning.
• Ensure that strategies and media planning rationales delivered account for title, genre, home entertainment format and local market nuances.
• Although our focus is media, you will need to share POV about the client’s overall communications and activity across paid, owned and earned communications.
• Work with the Digital Director to lead the digital learning agenda and ensure that learnings from testing and other campaign insights reported through the QBRs feedback into strategies.
• Lead the planning team in collaboration with the counterpart Business Director to ensure that all plan rationales align with the strategic and planning principles developed for the client.
• Deliver regular consumer and entertainment landscape updates to keep the clients abreast of the changing consumer engagement with content and media consumptions behaviours.

Finance and Operational:

• Responsible for ensuring that the Digital Managed Planning and Buying team are correctly reporting timesheets & expenses.
• Financial approval and governance for all invoicing from the Digital Managed team to the clients, responsible for billing approval and troubleshooting billing issues.

What you will need:

• Have a genuine enthusiasm for film and entertainment.
• Positive and passionate approach that motivates the team & champions team successes.
• Strategic communications planning skills and implementational knowledge across all media.
• Good knowledge of pan-regional and local market media landscapes.
• Excellent presentation skills (writing and verbal delivery).
• Knowledge of key international consumer research tools – TGI, Telmar, YouGov, Global Web Index etc.
• Strong communication and ability to hold a room in all situations.
• Excellent client servicing skills with leadership and influence at all levels.
• Independently owning and managing relationships confidently.
• The ability to challenge clients in a structured and thought through way.
• Leading by example, with integrity and good citizenship.

Key Experience

• Film or Entertainment experience is a big plus.
• Experience managing senior stakeholders & complex client organisations.
• Media planning & comms planning experience.

Sounds good? We’d love to hear from you!

About EssenceMediacom

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.

EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Mars, NBC Universal, P&G, Richemont, and Sony.

(Please note this is a UK based role and requires individuals to have the right to work in this location)

Find out more at www.essencemediacom.com. Alternatively, follow us on LinkedIn, Twitter, Instagram, or Facebook.