Business Development Manager

Business Development Manager - East Midlands

Pioneering trusted medical solutions to improve the lives we touch: is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC).

The Role:

Reporting directly to the National Associate Director of Sales and working within the Continence Care Business Unit as part of a multi-disciplinary field sales team. The main accountability of this role will be the promotion and profitable sales of the Continence Portfolio and its supporting services under Amcare (Dispensing Appliance Contractor). The BDM role will engage and sell to all customers along the Sales funnel from those engaged with Formulary submissions through to GPs and urology nurses in the community.

Territory: East Midlands

Key Duties and Responsibilities:

1. Create compelling and clear solution-focused value propositions through engagement with key NHS customers across both the primary & secondary care sectors.
2. Create, develop, and effectively communicate the market access strategy at both a local and regional level.
3. Collaboration with regional Continence nurse to support educational requirements in priority accounts and break down any barriers to prescribing.
4. Communicate with HCP and procurement through face-to-face appointments, virtual appointments, meetings, and exhibition events.
5. Grow market share by establishing new and building upon existing relationships with key decision-makers in the secondary care sector and promoting products & services.
6. Understand how the product range differentiates us from our competitors and proactively communicate this with key decision-makers with the intent of formulary inclusion.
7. Have an in-depth understanding of NHS policies and strategies and how they influence the continence market (intermittent catheters) in your locality.
8. Regional lead on market analysis, including health economics to influence NHS thinking and drive commitment to working in partnership.
9. Understand the intermittent catheter patient pathway & key customer pain points to identify how Amcare products and services can add value.
10. Create and continuously develop in-depth account plans and present the execution of these to Sales management regularly.
11. Spend time across the whole health economy, aiming to secure brand use in hospitals within the patient intermittent catheter patient pathway while ensuring the business is pulled through in the community by working with primary care practices and community teams.
12. Take full ownership of assigned territory - treat as your own business.
13. Think outside of the box for new ways to work in partnership with key accounts and customers to offer a solution-focused proposition that benefits both parties while considering how the partnership will enable us to grow market share and achieve AOP.
14. Understand and comply with all aspects of company policy and associated professional standards.
15. Effectively use all sales tools, reporting systems, and CRM to meet company standards.
16. Maintain a high level of clinical and technical knowledge of promoted products and services as well as the NHS environment.
17. Support marketing by providing feedback on customer comments regarding products and services, as well as new product developments and service enhancements.

This is an ever-changing role, and your focus may change to suit the needs of both the company and the market. Therefore, we require an adaptable, tenacious, and forward-thinking Business Development Manager who is not afraid to question the norm and thrives on sharing best practices to achieve shared goals.

About You:

1. Minimum of 3 years sales and key account experience, preferably in the continence space or related Healthcare or MedTech field.
2. Experience using electronic sales platforms such as Showpad.
3. Understanding of the dynamics of the UKI healthcare market and the key issues facing medical device manufacturers, with preferable insight in the urology market or similar.
4. Demonstration and understanding of sales models, market access, and building cases for formulary submissions or tenders.
5. Delivery of operational account plans with clear ROI targets for target accounts.
6. Engaging communicator, both oral and written, with good project management skills.
7. Sound numerical analytical skills to build insight and sales strategies.
8. Evidence of developing access initiatives with customers.
9. Demonstrating ability to get products on formularies.
10. Demonstrating an understanding of Pharmacoeconomics.
11. Excellent at developing and delivering business presentations.
12. Highly motivated individual with a positive disposition.
13. Evidence of HCP KOL management and development.
14. Evidence of strong KPI tracking on key leading and lagging sales KPIs.
15. Persuasive communicator with gravitas that understands how to effectively balance various points of view, influence others, and find common ground that drives meaningful results.
16. Ability to build credibility quickly, tailor behaviors, and sustain them within the organization.
17. Excellent communication skills (both oral and written), with the ability to communicate across multiple functions and levels, including UK senior leadership.
18. Ability to multi-task, prioritize workload, and delegate to others.
19. Familiarity with website content management systems, eMarketing, and sales CRM systems.

Working Requirements:

In the field 5 days per week, 90% customer-facing. Travel - on occasion as business needs require minimal overnight stays will be required.

Our transformation will change your career. For good. You'll be pushed to think bigger and aim for excellence. Your ideas will be heard, and you'll be supported to bring them to life. There'll be challenges. But, stretch yourself and embrace the opportunities, and you could make your biggest impact yet. This is stepping outside of your comfort zone. This is work that'll move you.

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We look forward to receiving suitable candidates from you for this role. Please be sure that permission has always been sought from candidates prior to submission.

We will only consider candidates submitted through this portal and will not accept applications via any other method.

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.