Business And Consumer Insights Analyst

SHISEIDO; London; Hybrid; GBP 40,000 - 70,000; Full time

Job description

Business and Consumer Analyst

MISSION

Reporting to the Head of Consumer and Insights, you will collaborate with marketing teams and national account managers to drive data-led decision-making through all available market, category, consumer, and shopper insight resources to uncover growth opportunities and enhance brand positioning.

MAIN RESPONSIBILITIES

• Analyse weekly in-house sell-out data (PowerBI) alongside monthly brand performance reporting with benchmarks against competitors through external retail panels (Circana Market+ Boots data).
• Support PowerBI experts to develop impactful data visualization reporting.
• Coordinate and manage agencies' deliverables and services to ensure high-quality standards (Circana, Euromonitor, Kantar, Mintel...).
• Produce and update regular market and retail landscape presentations (Townhall, budget meetings, Global visits).
• Build strong relationships with Sales teams, providing training in data analysis and highlighting brand opportunities with their retailers. Provide data-driven recommendations to influence range, e-merchandising, targeting and pricing strategies through tools like Profitero, Similarweb and consumer database platforms.
• Partner with Marketing teams with consumer behaviour, competitive activity, category, and social trends' monitoring to inform strategy and short-term opportunities.
• Collaborate with Finance and senior management to align on an annual category forecast, to build a 5-year vision.
• Support the Head of Data, Media and Insights on ad hoc research (audiences, decision journey, brand perception...).
• Serve as the voice of the shopper and consumer internally and externally.
• Build strong relationships with the sales teams, understand retailer strategy cross-functionally, and upskill national account managers in data analysis to highlight brand opportunities and to help them build data-driven narratives for top-to-top meetings with key partners. Especially with Boots.
• Use shopper insights, consumer profile, customer satisfaction, category trends and quantified analysis on past activities performance to influence distribution, range, merchandising, pricing, audience targeting and promotional plans.
• Analysing competitors and market trends, pulling research into one report that is sent to all teams every month.
• Analyse, report and communicate the recent trends in consumer behaviour, Beauty industry and social media and coordinate internal competitive forum/workshops.

THE BENEFITS YOU'LL LOVE

• 26 days holiday + bank holidays + your birthday day off.
• Holiday buy - up to 5 days.
• Day off when you get married or move house.
• Generous contributory pension scheme - match up to 8%.
• Annual performance related bonus.
• Private medical insurance with Vitality.
• Enhanced parental allowance.
• Generous product allocation & discount.
• Life Assurance up to x4 your salary.
• Flexible Friday finish.
• Flexible & hybrid working.
• Wellbeing programmes.
• Annual performance and development reviews so you know your career is going in the right direction.

ABOUT SHISEIDO GROUP

Our mission: Beauty Innovations for a Better World.

Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.

EXPERIENCE REQUIRED

• Senior professional with demonstrable performance in consumer insights and market research in agency or client-side.
• Experience with market and/or consumer panels (Circana, Nielsen, IRI, Kantar...) is essential.
• Highly analytical and numerate with great attention to detail and critical reasoning skills.
• Experience in turning data into compelling narratives and actionable recommendations.
• Advanced proficiency in Excel (macros), Power BI, and PowerPoint.
• Hands-on, open-minded, and proactive.
• Strong problem-solving skills.
• Excellent communication, presentation & influencing skills.
• Strong organisational and time-management skills with the ability to multi-task and manage multiple stakeholders and simultaneous priorities.
• Experience in a fast-paced environment, working cross-functionally with marketing and commercial teams.
• Curious to learn (ad'hoc, media, digital, social).
• Alignment with the group's "Trust8" working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.