Branded Social Content Director

JR United Kingdom; London; Hybrid; GBP 40,000 - 80,000

Job description

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We believe football has the power to change culture, society and a brand’s trajectory. But we see lots of brands work in football, with very few making football work for them.

We operate a full-service creative, content and strategy studio powered by the world’s biggest football content business. We’re passionate about working with brands to help them find their authentic position in football and drive resonance with fans.

Footballco’s content and media business reaches more than 650m football fans across the world each month entertaining and inspiring them across social, web, IRL and leveraging our roster of football brands including Goal, MUNDIAL, Front Three, Voetbalzone, Kooora and Spox. No one else has our reach or depth of understanding within the game. We are a team of over 300 people, in 16 countries around the world.

About the role

Footballco is looking for an experienced social media content expert to join our team. The Branded Social Content Director will have an in-depth understanding of all things social – from channel strategy and content creation, best practice for organic social activations, the impact of trends and platform updates, campaign delivery considerations and beyond. They will also have the vision, ambition and creativity to lead our efforts to constantly evolve our social content offering in partnership with creative, content and video editorial teams.

We need someone who knows all existing social media platforms inside and out, who has a passion for the industry, an appreciation of the nuance of driving engagement with football fans in a crowded space and experience of working with brand partners to seamlessly integrate their marketing messages into social content.

This position is based in our London offices - with 3 days a week in the office. We offer competitive compensation and a bonus scheme.

What You'll be doing:

• Be the social media expert in the department and responsible for inspiring and advising on the latest formats and innovations.
• Be responsible for leading, inspiring, bettering and growing our small branded social content subteam.
• Work closely with the wider commercial strategy team and editorial and video teams to develop, package, and optimise editorial IP and formats to build sponsored content and adapted IP offerings for commercialisation.
• Work closely with our client services team to build out distribution timelines and content plans, and be responsible for communicating this strategy to clients with real insight and rationale.
• Work closely with a number of creatives, producers and designers to make sure that all of our ideas are being used in the best way and on the right platforms.
• Work closely with design and production and help optimise our output, ensuring that everything is in the right format.
• Work closely with our paid social team to monitor content performance throughout the live period, making changes where necessary and learning for future projects.
• Use social media analytics to optimise future content and ensure KPI’s are hit.
• Help craft, compile and critique social copy for various comms platforms.
• Support team members on content planning and distribution of commercial campaigns.
• Keep abreast of what our competitors are doing across the industry and feed insights and intelligence into the team and other departments.

What you have:

• Experience working as a social media manager, content strategist or similar, specifically within a digital agency, content publisher or media business or social agency.
• A second-to-none understanding of all social media platforms – how they work, what works well, the latest innovation and the top talent.
• Experience delivering and tracking a variety of projects across all digital and social channels.
• Experience working with and leading a content team with proven results.
• A good understanding of football and all that it transcends in popular culture (being a football fan is a bonus, but not essential).
• Strong presentation skills and the ability to articulate your thinking to clients and those around you.
• The ability to be extremely disciplined and ensure the agency process and protocol is fulfilled, while visibly demonstrating an adaptable approach.
• A hunger and a willingness to learn and the desire to pass this on to your peers.

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.