Brand & Messaging Senior Advisor

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Job Title

Brand & Messaging Senior Advisor

Department

Communications

Office Location

Birmingham

Reports To

Creative Services Senior Manager

Working Hours

35 hours per week, 9:30am to 5:30pm but additional hours may be required. We are happy to consider agile and flexible working patterns. Our approach to hybrid working allows for up to 40% of time working from home and 60% working in the office. Please contact a member of the recruitment team to discuss further.

Firm Description

Hogan Lovells is one of the leading global law firms. Our distinctive market position is founded on our exceptional breadth of our practice, on deep industry knowledge, and on our 'one team' global approach. Formed through the combination of two top international law firms, Hogan Lovells has over 40 offices in the Americas, Asia-Pacific, Europe, the Middle East and Africa.

With a presence in the world's major financial and commercial markets, we are well placed to provide excellent business-oriented advice to our clients locally and internationally. Our people are the key to our success, which is why we seek to recruit and retain the most talented individuals in all regions of our global practice.

In the UK Hogan Lovells has offices in Birmingham and London. The Birmingham office opened in 2015 and has a number of practice areas including Corporate/Commercial, Disputes, Finance and Real Estate, as well as our Legal Delivery Centre and Business teams.

Department Description

The Communications team amplifies the firm’s value, insights, and overarching commitment to being part of the global elite. In support of the vision and strategy, they drive all elements of profile raising across three key segments – their people, the media, and the market. The team utilises their brand and messaging to tell the Hogan Lovells story, and reinforce Hogan Lovells’ market position as being vital for change.

Within Marketing Communications, the team is responsible for all aspects of the firm’s brand. They are creative problem solvers, visual storytellers, and collaborators across the business. Measurement is key to how they demonstrate impact, and they regularly report to firm leadership on KPIs, priority projects, and milestones.

Role Overview

The Brand & Messaging Senior Advisor will work closely with both the Head of Creative Services and the Head of Content on messaging and creative projects as well as brand governance.

The right candidate will bring a solutions-focused approach to brand governance and support the protection, promotion, and evolution of the Hogan Lovells brand. The candidate will be able to write, edit, and think creatively in relation to the brand. This person will collaborate with key internal stakeholders on finding solutions within brand for their business needs, as well as be a special partner to Marketing & Business Development.

The candidate will participate in team meetings, brainstorms, and be an integral member of the global Marketing Communications team.

Key Responsibilities / Accountabilities

• Be an in-house expert on all aspects of the Hogan Lovells brand.
• Encourage brand best practices by providing practical, solutions-oriented advice to colleagues across the firm.
• Oversee all updates to the brand guidelines, messaging handbook, firm writing style guide, etc.
• Support on all messaging projects for practices, sectors, and internal teams.
• Develop processes and a strong pipeline for client case studies, including the drafting, coordination, and necessary approvals.
• Deliver pre-existing, standard brand and messaging trainings across the business, e.g. Brand 101, lawyer bio training, and tone of voice.
• Draft communications on brand-related programs, rolling out new resources, and related training opportunities, e.g. announcements, FAQs, one-pagers, toolkits.
• Help review and apply firm messaging across team communications.
• Brainstorm creative ideas around applying our brand to different programs, platforms, and applications.
• Partner with key internal teams on brand-related inquiries, e.g. exterior and interior building signage, logo usage, and brand parameters.
• Support on the development of PowerPoint decks, talking points, and presentations for the Brand Governance Committee and their related workstreams.
• Champion high brand standards across all internal and external communications through QA checks and input from a messaging standpoint.
• Suggest new, innovative ways to incorporate interactive, video, and social media platforms into new and ongoing marketing communications.
• Support team communications with e-comms platform (iPublish).

Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location or services.

All members of the firm participate in our Responsible Business program.

Person Specification

Qualifications and Experience

• BA or BSc in communications or related field.
• Experience of working in a similar role within a professional services environment, or creative agency.
• 5-7 years’ experience in a relevant field.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Experience with new tech (AI), DMS, CMS, as well as Adobe suite preferred.

General Attributes

• Talented writer, able to adapt to different styles and audiences.
• Creative thinker with a solutions mindset.
• Organised, flexible, and independent.
• Diligent about the task in hand, dependable through delivery.
• Well organised: good at analysing a problem, working out a solution, and seeing it through.
• Attention to details with high standards.
• Thrives under pressure and adapts to change in a dynamic environment.
• Ability to simultaneously handle a number of different projects, while maintaining responsiveness.
• Prioritise work to reflect the needs of the business.
• Proven understanding of the power in messaging – visual and written.
• Solid understanding of working with successful brands.
• Flexibility and ability to compromise.
• Superior written and oral communication skills. Variety of marketing communications writing experience (i.e. announcements, case studies, storyboarding, FAQs).
• Strong interpersonal skills with the ability build excellent working relationships with colleagues at every level within the firm.
• An understanding of the creative process and thinking ahead before each required step.
• Sound judgment in navigating difficult situations.

Agile Working Statement

Our goal is to embed flexibility across our business by giving everyone the opportunity to work in an agile way, whether as a regular pattern or on an ad hoc basis, and we will be happy to discuss this further.

Equal Opportunities Employment Statement

It is the policy of Hogan Lovells to provide equal opportunities for all employees in relation to recruitment, training and promotion. Decisions in these areas will be made only by reference to the requirements of the job and shall not be influenced by any consideration of racial or ethnic origin, religion, sex, gender and gender identity, age, sexual orientation, marital and civil partnership status, pregnancy or disability.