Brand Marketing Manager (AE641963)

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Brand Marketing Manager (AE641963), Hertfordshire

Location: Hertfordshire, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

d085f5144618

Job Views:

96

Posted:

03.03.2025

Job Description:

Brand Marketing Manager – Hertfordshire – £65-75,

Are you a fragrance superfan who follows global trends, developments, and innovations? Do you know the ins and outs of fragrance licensing and its impact on NPD and marketing? Join a leading fragrance and beauty distributor and lead the way on NPD and Marketing for four licensed global fragrance brands. From experience in a similar role, you understand the challenges and opportunities ahead, and are excited to steer your brands to new success.

Key Responsibilities

• Create NPD concept briefs with global relevance and appeal
• Oversee bottle design and fragrance packaging, collaborating with production and fragrance teams
• Develop marketing campaign concepts
• Analyse target consumer base, with input from brand team
• Manage pre-launch initiatives and social media
• Identify and structure customer strategy
• Define strategy and plans for sales & marketing campaigns
• Train and guide sales team

This hybrid role is based in the Hertfordshire office 2-3 days each week. Regular trips to NYC are an exciting aspect of the role, as you manage development and expansion of these global fragrance brands.