Brand Marketing Manager

The Brand Marketing Manager will be responsible for maximising brand desire and intent to purchase across retail, wholesale, and ecommerce channels by coordinating and rolling out considered and effective 360-degree seasonal marketing campaigns and activations targeting direct and indirect customers and loyalists, ultimately delivering sales in line with business ambitions.

This role is for an exemplary marketing professional who understands and can action effective tactical brand marketing plans to reach strategic goals.

An excellent copywriter, the role will assist in presenting the Emilia Wickstead tone of voice across a variety of written touchpoints.

A team player, the Brand Marketing Manager must have an ability to manage internal day-to-day deadlines, external agencies, manage long-term projects, propose creative and innovative solutions that meet commercial and brand requirements, have an ability to influence their peers, and, above all, have excellent organisation and communication skills.

REPORTING

This role will report to the Brand Director and work closely with the go-to-market teams.

KEY RESPONSIBILITIES:

CAMPAIGN MANAGEMENT

• In partnership with the Brand Director and Ecommerce Manager, plan and implement the omni-channel seasonal marketing strategy.
• Cross-collaborate with internal teams (product, digital, brand marketing) to ensure clarity on marketing plan, developing and leading all seasonal product marketing and messaging.
• Utilise design notes and translate to seasonal messaging matrices for use by internal go-to-market teams.
• Oversee and maintain the marketing calendar, ensuring alignment across all campaigns, product launches, and marketing initiatives.
• Conduct post-seasonal analyses, measuring performance against KPIs and providing insights to inform future strategies.
• Liaise with creative and commercial teams on product inclusions for campaigns and ideate marketing activations in local market.
• Plan and manage localised marketing activity in the US market.

TRADE MARKETING

• Facilitate all wholesale partner marketing and events, working closely with key partners to maximise co-op budget.
• Own retail marketing - drawing local and international customers to the Sloane Street store.
• Partner with the Store Manager and Senior SAs to plan and deliver a store events calendar.
• Work with the retail team on traffic-generating initiatives and increasing bookings for RTO and bridal through the store.
• Support the retail team with an ongoing program of store events and VIC activations that result in sales and ongoing brand love.
• Integrate retail opportunities in the broader annual marketing plan.
• Liaise with the Brand Director and Commercial Director on clienteling program for the year.

AGENCY MANAGEMENT

• Key point of liaison for comms agency partner, attending weekly meetings and responding to enquiries.
• Oversee and respond to incoming editorial and VIP requests from agency.
• Advise agency of upcoming and noteworthy brand activities, launches, etc.
• Liaise with retail store on pulls for US agency.
• Supply sketches, swatches, lookbooks to international agencies, where relevant.
• Translate agency requests to in-house design team.

SPECIAL PROJECTS

• Plan and manage small-scale projects in the marketing and business calendar.
• Prioritise and manage multiple projects simultaneously, adhering to timelines and budgets.
• Prepare presentations for Creative Director and CEO and other business leaders.
• Stay up-to-date with industry trends, consumer insights, and competitive landscape to inform brand positioning and marketing projects.

BUDGET MANAGEMENT

Cost tracking for the department. Monitor and report on marketing budgets, KPIs, and expenses.

SKILLS

• Exemplary written and verbal communication skills.
• High level of motivation and an excellent self-starter.
• A team player, capable of managing peer and upward relationships.
• Well organised, able to balance competing priorities.
• Creative and innovative, able to generate new and interesting ideas.
• Strong time management skills.
• A company values ambassador.
• A positive and can-do attitude, uplifting other team members.
• Creative and innovative - the ability to generate a reliable, elevated, and inspiring supply of original ideas and concepts.
• Understand the industry, market, and its dynamics.
• Confident, warm, and engaging manner in social situations.