Brand Marketing Manager

Zachary Daniels Recruitment; East Midlands; On-site; GBP 50,000; Full time

Job description

Brand Marketing Manager | £50k + Great Benefits | Hybrid Working | Zachary Daniels Retail Recruitment - Representing a Leading Fashion Brand

We are seeking a dynamic and creative Brand Marketing Manager to join a fast-growing fashion brand that seamlessly blends urban streetwear with high-end fashion. Based in Manchester, this role offers the opportunity to lead and execute impactful marketing strategies that drive brand awareness and engagement on a global scale.

This brand has grown from a passion project into a globally recognised name, offering meticulously designed men's and women's apparel that champions individuality and forward-thinking street style. With an in-house team dedicated to innovation, this is a chance to play a pivotal role in shaping the brand's future and making a lasting impact in the fashion industry.

The Role

As Brand Marketing Manager, you will be responsible for developing and delivering comprehensive marketing strategies that create brand noise and drive commercial success. You will bring fresh, innovative ideas to the table and work collaboratively across teams to elevate brand communication and customer engagement.

Key Responsibilities

1. Develop and execute creative marketing strategies to drive brand awareness and global presence.
2. Think outside the box to create disruptive, attention-grabbing campaigns through guerrilla marketing and innovative activations.
3. Collaborate on the marketing plan to align brand initiatives with commercial opportunities.
4. Manage and allocate the brand marketing budget effectively.
5. Oversee brand communication, ensuring consistency across all internal and external touchpoints.
6. Work cross-functionally with buying, product, and eCommerce teams to ensure seamless brand execution.
7. Own and manage the marketing calendar, keeping it updated to align with business goals.
8. Develop internal brand collateral, ensuring that how the brand is presented internally reflects its external image.
9. Act as the central voice of the customer, delivering aspirational and inspirational marketing that resonates with the audience.

What You Need

1. A strategic and creative mindset with a passion for fashion and brand building.
2. 3+ years of experience in a brand or marketing role.
3. Strong collaboration skills and the ability to work effectively across departments.
4. Budget management experience with the ability to allocate resources strategically.
5. Analytical skills with a data-driven approach to reporting and decision-making.
6. Excellent communication skills, both internally and externally.
7. A proactive, problem-solving attitude-ready to take risks, fail fast, learn, and adapt.

Why Join?

This is a rare opportunity to take ownership of a brand's marketing direction and make a significant impact in the fashion industry. If you thrive in a fast-paced, creative environment and want to be part of a brand that is shaping the future of streetwear, we want to hear from you!

Apply today and take the next step in your marketing career.

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