Brand Manager, Neuroscience

Brand Manager - Neuroscience (MS)
As a Brand Manager in Neuroscience (MS), you will support the global team to co-create brand strategy while ensuring excellence in execution locally, maximizing the current portfolio while paving the way for new indications pipeline.

Major Accountabilities:

1. Prepare content of Integrated Brand Teams and Launch Teams.
2. Responsible for implementation, monitoring, and analysis of agreed tactical plans to ensure the growth of the brand(s).
3. Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
4. Monitor and control brand budgets, forecasts, and expenses and assess the marketing mix of the product to evaluate cost-effectiveness and results.
5. Identify area market insights and opportunities via customer interactions.
6. Execute central marketing activities as well as regionally initiated marketing activities.
7. Monitor product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
8. Collaborate with Marketing and Medical teams to maximize activities: Scout centers, KOLs, and OLs by disease within the assigned territory.
9. Identify specific needs for each segment of patients and the implications of the disease for each of them within the assigned territory.

Minimum Requirements:

1. Significant pharmaceutical brand management experience ideally from within a pharmaceutical company.
2. Proven experience leading and implementing tactical marketing initiatives.
3. A blend of execution and strategic experience.
4. Experience of omnichannel marketing.
5. Driven, proactive, and ambitious.
6. University degree in business or life sciences is preferred.