Brand Image Specialist, London

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

As an RL Visual Merchandiser, our Brand Image Coordinators ensure the implementation of our seasonal guidelines and execution of rigs and interior/window displays in our own operated Retail stores in the London region as well as other Flagships across London with the goal to enhance brand aesthetic and to create a memorable customer shopping experience.

Flexible and changeable hours - can require early start being in store at 7am to finish circa 4pm.

Responsibilities

1. Create and develop seasonal floorplans
2. Manage and implement seasonal change-over (visual strategies)
3. Ensure all product presentation guidelines are implemented and maintained
4. Manage the presentation of POS material
5. Planning and implementation of new corner openings
6. Drive sales through invigorating in-store visual merchandising presentations

Training

1. Liaise with Communication Team and In-Store Management regarding all product seasonal presentation initiatives
2. Organise, prepare and conduct seasonal training seminars for in-store staff
3. Cascade seasonal and quarterly product flow directives as well as changes to teams
4. Constantly train all Ralph Lauren sales staff and management on new directives
5. Developing in-store training material
6. Ensure that the staff is utilising Retail Web and Corporate directives when applicable

Reporting & Communication

1. Regular analysis and report on sales volume compared to stock levels
2. Feedback call outs and store needs to Regional corporate management
3. Communicate Visual and sales Results by creating weekly visit reports

Experience, Skills & Knowledge

1. Creativity and very elevated visual merchandising skills
2. Strong communication skills, both verbal and written
3. Strong organisation and multi-tasking skills
4. Willingness to travel around central London