Brand Editor

Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content–spanning editorial, video, documentary and live – we reach 1 billion people each and every month. Our mission is to give the youth generation a voice by building communities that laugh, think and act. Using all major platforms, we’ve rapidly risen to become one of the world's largest publishers.

Are you a dynamic editorial leader with a passion for engaging content? UNILAD is looking for a Brand Editor to drive our editorial strategy, ensuring our content is fresh, relevant, and resonates with our audience. If you're a creative thinker with a deep understanding of social media and digital publishing, we want to hear from you!

What You’ll Do:

1. Lead Editorial Strategy – Oversee the creation and curation of high-quality content that aligns with UNILAD’s brand values and audience interests.
2. Manage & Mentor a Team – Guide and support a team of Social Editors, providing feedback, setting performance goals, and fostering a collaborative work culture.
3. Drive Content Performance – Develop and execute strategies to boost audience engagement and growth across multiple platforms, with a strong focus on Facebook and Google.
4. Analyse & Optimise – Use analytics tools like Chartbeat and Google Analytics to track content performance, derive insights, and refine strategies.
5. Collaborate Across Teams – Work closely with Social Video, Audience, and other departments to ensure cohesive brand messaging and content distribution.
6. Stay Ahead of Trends – Monitor platform trends, news agendas, and audience preferences to inform content strategy and maintain a competitive edge.

What You’ll Need:

1. Proven Editorial Experience – Demonstrated success in sourcing and producing engaging content within an online publishing environment, ideally with a focus on US-based content.
2. People Management Skills – Experience leading a team and setting key performance indicators (KPIs) to drive professional growth.
3. Social Media Expertise – In-depth knowledge of platforms like Facebook, Instagram, and Twitter, with experience in driving engagement and audience growth.
4. Search Traffic Growth Knowledge – Experience optimising content for visibility on Google Discover and Google News.
5. Strong Analytical Abilities – Proficiency in using analytics tools to assess content performance and inform editorial decisions.
6. Leadership & Communication – Exceptional organisational skills with the ability to inspire and manage a creative team.
7. Adaptability – A proactive approach to working in a fast-paced environment, managing multiple projects effectively.

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.