Brand Communications Manager

Brand Communications Manager

Are you looking for a new role in an organisation that promotes collaboration, creativity and innovation as a Brand Communications Manager? Then keep reading! As the Communications Manager for Crown Paints, you will be responsible for all internal and external communications for our exciting portfolio of branded products, stores, and services. You will also lead on corporate communications, including championing our industry-leading ESG programme 'Project Possible'.

You will oversee communications strategy, planning, and execution to deliver communications that stand out and cut through in a congested market, successfully driving our brand health metrics to ensure we hit our ambitious sales and market share growth targets.

You will strive to be better, braver, and 'beautifuller' than our competitors by embracing a challenger approach - continually assessing the efficacy of our communications and looking to use new and innovative media opportunities to connect with our broad and diverse audience base in a more personal and meaningful way.

Key Areas

Strategy
Lead on our communications strategy, in collaboration with our Retail and Trade marketing teams, ensuring our plans support our long-term strategic goals and business ambitions.

Planning
Own the critical paths for all communications, campaigns, and media planning, ensuring we deliver complementary communications schedules that factor in the many strands of our varied audiences and propositions.

Execution
Be responsible for the delivery of all communications, working with all relevant stakeholders to advise on optimal content by media channel, ensuring the best possible return on our plans and investments.

Social Media
Lead social media communications (organic and paid) to increase brand awareness, engagement, and loyalty.

Event Management
Plan and coordinate corporate events, product and colour launches, and other key campaigns, including working with external partners and stakeholders.

Internal Communications
Manage internal communications, keeping employees informed, engaged, and up to date with company initiatives.

Crisis Communications
Act as the company spokesperson in the event of a crisis, developing and completing crisis communication plans.

Measurement and Optimisation
Track and evaluate the efficiency of communication and campaigns, providing reports and recommendations for improvements based on performance indicators.

Team Leadership
Set priorities for a team of 3 communication professionals, ensuring communications plans are delivered on time and with optimal results.

Agency Management
Manage our roster of media and communication agencies. Monitor critical metrics, SLAs, and SOWs to ensure they are kept up-to-date and relevant.

Budget Management
Oversee our multimillion £ communications budget, ensuring accurate forecast phasing and tight control of costs.

Key to Success
Strong experience in communications with a previous people and campaign management role/experience.

Strong understanding of media relations, social media platforms, content strategy, and brand management.

Excellent written and verbal communication skills with a strong attention to detail.

Experience in leading company-wide initiatives, mobilising cross-functional teams, and working with senior stakeholders/business leaders.

Ability to think strategically and creatively while being able to complete tactical plans effectively.

A passion for ESG, especially sustainability, community, and charity.

Join Crown
Crown believes that every pot of paint is brimming with potential, and we want to put that into the hands of everyone. As one of the UK's leading paint brands, we support homeowners and professionals to 'paint their own possible' and create beautiful, transformative spaces for everyone to enjoy.

With a heritage dating back to 1777, the company has a rich and colourful history, pouring 200 years of knowledge and skill into every tin of paint. Headquartered in Darwen in Lancashire, the same town the company started in all those years ago, Crown also has a manufacturing site in Hull and an ever-growing network of over 170 Crown Decorating Centres located throughout the UK and Ireland. We're proud to have held the Royal Warrant since 1949 in recognition of our commitment, passion, and experience.