Brand Communication Manager

M&G; City of Edinburgh; On-site; GBP 35,000 - 55,000; Full time

Job description

At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns.

Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer workplace accommodations to ensure you have what you need to effectively deliver in your role.

Role overview: Brand Communication Manager, 9 - 12 month FTC

To support the Life Channel Implementation Manager in the communication of the Strategic Brand Review (SBR) to all Life audiences, ensuring alignment with central brand messaging.

To develop and implement the SBR communications plan to all external Life audiences (advisers, customers, and corporates) and to work with Life Internal Communications to ensure appropriate communication and engagement with key internal audiences (M&G Advisers, Account Managers, Distribution Team).

Responsibilities:

1. Development of communication plan for all external audiences
2. Create and review with required stakeholders, key messages for all external audiences, coordinating with PR and Media Relations
3. Work with Life Internal Communications to agree messages and ensure plans for internal audiences are aligned
4. Create content for SBR for external audiences
5. Engage with channel owners to ensure communications delivered to time (social media, website, marketing teams…)
6. Coordinate with Brand Implementation Manager to ensure alignment of all activity
7. Coordination of SBR TTM campaign plan and execution
8. Co-ordinate with Digital team to ensure digital SBR implementation is aligned with communications messaging
9. Measurement and reporting of communication engagement

Key skills and experience:

1. Creating written communications to different audiences, including Financial Advisers, Customers, and Corporate Customers
2. Translating core messages into appropriate positioning and language for different audiences
3. Measuring customer communications engagement
4. Writing for multiple channels, including email, web, and offline materials
5. Excellent stakeholder management
6. Strong project management skills
7. Communication campaign management experience

Work Level: Experienced Colleague

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice, and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability, or long-term condition, we are looking to attract, promote, and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. Being a Disability Confident Leader means that candidates who meet the minimum criteria of a job will be offered an interview if they 'opt in' to the scheme when applying.

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: [e-mail]