Brand Activation Manager - 6 Month Fixed Term Contract

Therabody; London; On-site; GBP 100,000 - 125,000; Full time

Job description

Therabody is the wellness tech leader with a mission to inspire and enable every body and mind to keep moving. Therabody’s product ecosystem includes category-creating innovations in wellness products, proprietary software, digital content, and biometrics that have proven benefits around alleviating stress and pain and enhancing performance and sleep. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things 2022 and the TIME Best Inventions 2022 award.

Who We’re Looking For:

Therabody is seeking a dynamic and experienced Brand Activation Manager to oversee the planning, execution, and management of trade shows, partnership events, influencer events, and conferences in EMEA. This role involves transforming concepts into unique experiences, including trade show/expo exhibits and sponsorship activations. The ideal candidate will be a strategic thinker with a passion for event planning and a proven track record of delivering successful events that enhance brand awareness, engagement, and business growth.

Key Responsibilities

• Develop and execute a comprehensive events strategy aligned with Therabody’s business objectives, brand positioning, and global growth initiatives.
• Identify opportunities for partnership events, influencer engagements, and participation in trade shows and conferences.
• Lead the end-to-end planning and execution of Therabody-hosted and partnered events, ensuring they meet the company’s high standards and are delivered on time and within budget.
• Manage all aspects of event logistics, including venue selection, vendor management, budgeting, and on-site coordination.
• Collaborate with internal teams (marketing, sales, product, customer support) and external partners to ensure seamless event execution.
• Design and execute co-branded events with strategic partners to enhance mutual brand recognition and business objectives.
• Develop and nurture relationships with key partners and influencers, creating engaging experiences that drive brand advocacy and collaboration.
• Monitor and analyze the impact of partnership and influencer events on brand awareness and business metrics.
• Oversee Therabody’s presence at industry trade shows and conferences, including booth design, branding, staffing, and on-site logistics.
• Develop strategies to maximize the impact of trade show and conference participation, including lead generation, brand visibility, and networking opportunities.
• Track and report on the ROI of trade show and conference participation.
• Work closely with the marketing team to develop and execute event promotion strategies that drive attendance and engagement.
• Liaise with external vendors, venues, and contractors to ensure all event requirements are met.
• Provide regular updates to senior leadership on event progress and outcomes.
• Conduct post-event evaluations to assess the success of each event and identify areas for improvement.
• Prepare and present monthly post-event reports, including attendee feedback, budget analysis, and ROI.

The Right Person Would Have

• 3+ years of experience in event management, preferably in the tech, wellness or beauty industry.
• Bachelor’s degree in Marketing, Communications, Event Management, or a related field.
• Proven track record of managing successful trade shows, partnership events and influencer events on an international scale.
• Strong project management skills with the ability to manage multiple events simultaneously.
• Excellent interpersonal and communication skills, with the ability to build and maintain relationships with key stakeholders.
• Proficiency in Microsoft software.
• Ability to travel domestically and internationally as required.
• Highly organized, detail-oriented, and able to work under pressure.

£35 - £40 an hour