Band 6 Visual Content Creator and Editor

Band 6 Visual Content Creator and Editor

Our visual content creator and editor is a new role in the team and the successful candidate will have creativity at their core, bringing to life the many stories we tell across our channels. We are looking for a talented and experienced graphic designer and visual content creator who is able to support our communications projects and campaigns with eye-catching visuals, animations and video.

You will be working with the communications team across internal and external projects to bring your design expertise to what we do online and offline.

Working within our brand guidelines, you will be leading on creative visual content to celebrate the work of our amazing staff, support them in their roles, and to help keep our patients and the public informed about their brilliant work, from groundbreaking research to world-leading cancer care.

Your role involves creating short videos which can be used across all of our channels, and helping to oversee and create content for our social media platforms. The creation of eye-catching design will also be one of your key attributes.

A strong knowledge of the Adobe suite of design programmes, or a similar suite of programmes, is essential, as well as an eye for photography, and the ability to create and edit video.

Main duties of the job

Design:

1. Leading the planning, design and production of high-quality materials in print and digital form.
2. Working on high profile internal and external campaigns, developing distinct visual identities as appropriate.
3. Analysing and interpreting briefs to inform concepts.
4. Maintaining the corporate brand, ensuring that all materials produced are to a consistent high standard, are accessible, and meet NHS and RFL guidelines.

Video and photography:

1. Producing original engaging content to use across our communications channels, including short videos.
2. Working alongside design agencies, where commissioned, to ensure the delivery of high-quality products, on time and on budget.

Social media:

1. Influencing and advising on what makes engaging visual content across different social channels.
2. Manage video across our YouTube (used for external audiences) and Vimeo (used for internal audiences).
3. Keeping abreast of, and advising on, changes to social media platforms and what that means for visual content.
4. Capturing and using data and analytics to review, refine and improve visual content.

Other:

1. Ensuring all of the material produced in your brief meets the highest accessibility standards, and to a minimum the WCAG 2.2 level AA standard.
2. Work closely with the wider communications team, researching and planning for awareness days, national campaigns and other relevant activities.

Person Specification

Royal Free World Class Values

• Demonstrable ability to meet the Trust Values

Education & professional Qualifications

• Ongoing continuous professional development Communications/PR master's qualification or equivalent
• Professional membership (eg. CIPR/CIM)

Experience

• Demonstrable experience in a similar role
• Ability to understand and explain complex ideas visually and verbally
• Advanced graphic design skills
• Experience working within a corporate brand
• Strong video skills, including editing and subtitling
• Experience of creating content for a range of audiences across different platforms, including social media
• Experience of using data/analytics to drive improvement and target content
• Broad understanding of issues affecting the NHS and the Royal Free London
• A good understanding of the WCAG 2.2 level AA accessibility standard and what that means for visual content
• Experience of managing social media platforms, including scheduling and analytics
• Experience in a healthcare environment
• Experience of coaching others to communicate creatively

Skills and aptitudes

• Ability to work to tight deadlines
• Ability to manage a range of tasks with competing deadlines
• Ability to persuade, negotiate and influence
• Ability to manage and prioritise own workload
• Excellent written and oral communication skills
• Ability to turn complex information or jargon into plain English
• Ability to strategically manage and build relationships, including with suppliers and at a senior level
• Excellent written communication skills with significant experience of drafting copy for a range of channels, including excellent proof reading and editing skills with the ability to deliver accurate and engaging copy to tight deadlines
• The ability to identify the target audience for any given communication, understand their needs, adapt styles to suit and develop copy with speed and accuracy

Personal qualities and attributes

• Strong interpersonal skills and diplomacy
• A positive and proactive approach, prepared to generate new ideas and carry them forward
• Ability to work effectively and as part of a team
• Self-motivated and able to act on own initiative
• Exceptional organisational and multi-tasking skills
• Ability to stay calm and effective under pressure

Other

• IT literacy
• Understanding of equality and values
• Flexible approach and take part in out of hours or to work irregular hours as required
• Willingness to travel between sites

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

£44,806 to £53,134 a year per annum inclusive of HCAS