Backend Marketing Specialist - eCommerce

About us:

We build online businesses. The founding team has been working in the online space for over 15 years and successfully grew and consulted a number of companies to 8-figure brands. Our current eCommerce grew from $0 to $1M/Monthly Revenue in just 6 Months. We are now taking over the USA and planning global expansion. Bootstrapped it all the way. No outside investors. Our goal is to hit $100M within a couple of years. We are result oriented team that knows for survival you need always test, evolve and adapt to be the best. Our team is very open-minded and huge believers in extreme ownership

What We Are Offering:

• Interesting, challenging, fast-growing projects
• Strong and open-minded, transparent team
• An environment that will push you to grow and evolve
• Freedom to make decisions (and fails!)
• Fully remote team, flexible times (according to clients or team needs)
• Non-corporate, ever-evolving environment
• Results and solutions-oriented environment

Our Values

1. Continuous Improvement - Life is never-ending growth. The day you stop growing - you start dying. We implement what we learn otherwise it's worthless.
2. Extreme Ownership - People make their own decisions and hold themselves accountable. We solve any roadblocks, not blame or rely on others.
3. Grit - Resilient, perseverant, and plain ol’ not giving up. Not letting anything stop you. Not being afraid to get your hands dirty. Getting those blisters.
4. Performance driven - Make shit happen, don’t just talk about doing, focus on getting it done and the output of your work, not how many hours you put in.
5. Integrity - Being human and understanding each other, operating by wishing others good, and being very transparent with feedback.
6. Exceptional Team - The team is the cornerstone of our success, propelling us to achieve greatness. Our Culture brings both memorable experiences and fulfillment.

Job Summary:

The Back-end Marketing Specialist is responsible for generating leads through various marketing activities and creating and distributing marketing content across different social media platforms. They assist in managing integrated marketing campaigns, analyze marketing data, conduct market research, and provide recommendations for future strategic initiatives. The specialist translates complex data into actionable insights and contributes to the development of creative marketing campaigns. They plan and execute initiatives to reach the target audience, liaise with stakeholders, and stay updated with the market and online trends to ensure relevant campaigns and promotions. Awareness of best practice marketing techniques and tools is maintained to achieve successful outcomes.

Job Responsibilities

• Generating outbound and inbound leads through marketing activities in various areas (content development and optimization, advertising, events planning, etc.).
• Create, produce, and distribute marketing content across different social media platforms in different forms: pictures, blogs and articles, case studies, long and short videos, and podcasts.
• Assist managers in managing integrated marketing campaigns across offline and online tactics.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Provide recommendations for future strategic initiatives through competitive and financial analysis.
• Conduct market research to find answers about consumer requirements, habits, and trends.
• Translate complex data and analytical models into insights that can be used to develop marketing strategies.
• Brainstorm and develop ideas for creative marketing campaigns specialist.
• Plan and execute initiatives to reach the target audience through appropriate channels mainly social media.
• Liaise with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities.
• Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market.
• Maintain awareness of best practice marketing techniques/tools to achieve successful campaigns and promotions.

Job Requirements:

• Fluent in English (reading, writing, and speaking).
• Minimum of 5 years of experience as a Marketing Specialist.
• In-depth knowledge of traditional and digital marketing and market research methods.
• Applicable knowledge in marketing data analytics and tools.
• Hands-on experience with marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords, etc.).
• Outstanding communication, interpersonal, and presentation skills.
• Excellent organizational and time management skills.

Technical Skills of this Role:

• Lead generation and inbound/outbound marketing expertise
• Proficiency in content development and optimization
• Experience in managing integrated marketing campaigns
• Strong data analysis and interpretation skills
• Knowledge of market research methodologies and consumer trends
• Ability to translate complex data into actionable insights
• Creative thinking and idea generation for marketing campaigns
• Proficiency in social media marketing and channel selection
• Excellent coordination and communication skills
• Up-to-date knowledge of the market and online trends
• Familiarity with best practice marketing techniques and tools.

Hiring Process:

• Round (1): Review and evaluate your application
• Round (2): Invite and submit the practical task/assessment
• Round (3): HR Interview
• Round (4): Line Manager's Interview