B2B Social Media Manager - Organic and Paid

B2B Social Media Manager (Paid & Organic) - 4 Days a Week for 12 months!

£300 - 350 per day inside IR35 (paid via umbrella)

Hybrid work 3 days a week in Central London offices

ASAP start for one year freelance contract

Are you a LinkedIn wizard with a passion for B2B social media marketing? Do you thrive on creating dynamic, high-impact campaigns that drive engagement and brand awareness? If so, we have the perfect opportunity for you!

My client is a global tech company looking for a creative, strategic, and results-driven B2B Social Media Manager (Paid & Organic) to take the lead on LinkedIn campaigns. In this 4 day per week role, you'll be instrumental in shaping and executing cutting-edge social strategies that captivate their audience and set them apart in the industry.

What You'll Be Doing

1. Strategy & Execution - Make an Impact!
   • Develop and deliver powerful LinkedIn campaigns that boost brand awareness and generate high-quality leads.
   • Provide expert recommendations on ad formats, copy, and budget allocation to maximize campaign success.
   • Own the execution of content plans, fine-tuning performance, and delivering standout results.
   • Work side by side with designers to craft visually stunning assets tailored to our B2B audience.
   • Manage multiple projects at various stages-keeping things fresh, exciting, and impactful.
2. Organic Social Media - Engage & Inspire!
   • Create and manage a compelling, always on content calendar that keeps our audience engaged and informed.
   • Leverage insights and analytics to produce high performing content that cuts through the noise.
   • Support PR initiatives and live events with real time social coverage.
   • Launch innovative brand awareness campaigns, boosting engagement and interaction across our LinkedIn presence.
3. Performance Reporting - Measure & Optimize!
   • Deliver weekly, monthly, and quarterly reports, packed with key takeaways and actionable insights.
   • Analyse performance metrics and make data-backed recommendations to supercharge future campaigns.
4. Budget & Performance Optimization - Maximize Impact!
   • Ensure efficient budget allocation to deliver maximum return on investment.
   • Take full ownership of campaign performance and optimization, ensuring top-notch results across all activities.
5. Collaboration & Communication - Work With the Best!
   • Partner closely with the Communications Manager and cross functional teams to bring campaigns to life.
   • Engage with design, strategic marketing, analytics, and product marketing teams to deliver cohesive, high-performing campaigns.

What You Bring to the Table

1. Technical Skills - Social Media Expert!
   • Mastery of LinkedIn Ads Manager and organic B2B content production.
   • Strong experience in crafting engaging LinkedIn strategies that drive business growth.
   • Confidence in briefing and collaborating with design teams to create outstanding visuals.
   • Experience managing multi language campaigns is a plus!
2. Creative Skills - Think Outside the Box!
   • Exceptional copywriting skills, adapting tone and style for different brand voices.
   • Innovative approach to presenting insights and data in engaging, digestible ways.
3. Attention to Detail - The Devil's in the Details!
   • Meticulous in campaign setup, content approvals, and reviewing self-written copy.
4. Collaboration - Team Player with a Vision!
   • Proven ability to thrive in a fast-paced team environment, working seamlessly with content creators and designers.

Your Experience & Qualifications

• A formal qualification in marketing, communications, or a related field.
• 6+ years of experience leading B2B paid social campaigns (LinkedIn) in an agency or brand setting.
• Preferably a background in technology or media industries.
• A strong portfolio showcasing strategic campaign execution and asset creation.
• Experience working with data, research, and white paper materials to create impactful content.

Work Arrangement - Flexibility & Collaboration!

• Three days per week on-site, one day remote.
• Flexibility required based on project and business needs-we work together to make magic happen!

Ready to Elevate Your Social Media Career? Please email your latest CV and available start date to Ella.augustin@majorplayers.co.uk