B2B Marketing Manager (Maternity Cover)

About Unbiased

We are Unbiased. We know that creating a secure future for you and your family tomorrow means making the right financial decisions today. But finding professionals you can trust to give you the right advice for you isn’t always easy. With Unbiased it is.

At Unbiased we’ve got the trusted experience and advice you need to help you make those difficult decisions with confidence. We simply and reliably connect you with financial advisers, mortgage brokers or accountants who can give you clear, impartial advice, tailored to your individual circumstances. So, when it comes to making life’s biggest decisions, you’re never on your own.

We have big ambitions to improve how people tackle the biggest decisions, and working at Unbiased means working with smart, motivated people who believe in this. We have a fun, but ambitious environment where we are simply trusted to get stuff done.

We actively encourage women to apply and bring their diverse perspectives to our team, as we believe in fostering an inclusive and empowering workplace where everyone can thrive. We are a female founded company, with a culture focused on diversity and inclusion amongst our entire team.

The Role

You will be end-to-end responsible for Customer Marketing including onboarding, new product and feature announcements, upsell marketing and retention planning.

In a nutshell, you’ll be responsible for…

• Developing quarterly/yearly customer marketing plan and budget.
• Monitoring traffic and report key trends/patterns based on data analysis and definable metrics.
• Taking ownership of the data analytics across our marketing and sales functions, ensuring we can make informed decisions and understand our ROI from marketing spend.
• The development and implementation of a winning Lead Generation strategy to drive MQLS for the sales team.
• Coordinating marketing and sales efforts.
• Working closely with the Sales Team; enabling them to meet their objectives.
• Improving the online customer experience and journey to build a growing sales pipeline with high conversion ratios.
• Helping our sales and CS team to drive a greater number of Enterprise customers through product improvements and clearer messaging.
• Coordinating retention efforts with Customer Success and Support teams.
• Working with department Heads/Leads to monitor retention efforts and recommend strategies/processes to improve churn targets.
• Improving our refund processes working closely with Head of CS and the product team to implement tactics to drive down customer requests.
• Defining marketing strategies for new and existing products with effective/timely communication of USPs for existing customers and prospects.
• Leading our customer PR and thought leadership efforts to drive brand awareness across the sector and beyond.
• Working closely with the marketing leads to build brand value in various media (pro website, content, social media, PR etc) – ensure that all channels are aligned.
• Working with the content team on website messaging and evergreen content for customers.

To succeed, you’ll need…

• Experience developing strong customer communications, with clear messaging and calls-to-action.
• Ability to create and run approval processes.
• Customer-centric thinking, putting the customer at the centre of our messaging and planning.
• An understanding of how to build a customer communication calendar, managing and rationalising a high volume of requests.
• Experience working with copywriters, designers and website developers.
• Understanding the customer journey and demonstrable experience working with Customer Success in mapping and driving this.
• Experience developing target lists, building emails and reporting results.
• The ability to test creative, channels and other tactics to improve results.
• Experience setting up and managing webinars.
• Experience managing presence at events (identifying events, speaker opportunities, preparing collateral, etc).
• Experience gathering customer data through surveys, interviews, sales reps logging data in Hubspot, etc.
• Ability to spot trends, and write clear written reports explaining the data we’re seeing.
• Experience developing target customer, messaging, and value propositions.

Our Shared Values...

At Unbiased we have set of values that underpin the work that we do, we hope you’ll share these too!

• Be relentless about progress - working at pace to solve problems, navigate around blockers and prioritising company OKR’s.
• Own it and get it done – taking ownership of your projects, involving the right people at the right time and making meaningful contributions.
• Share and seek input – proactive in seeking and acting upon feedback. Being open, sharing knowledge and proactively communicating.
• Enjoy the journey – Ensuring cross-team collaboration and proactively celebrating achievements of your peers.

How we’ll take care of you:

• Investment in your Development: Alongside in-house training, you’ll be allocated a generous yearly allowance to invest in your career development.
• Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit from an annual wellbeing allowance. On top of this, we have arranged for Private Medical Insurance for extra peace of mind for you and your family.
• Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon.

The Usual Benefits:

• Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here (you’ll also have your birthday off as paid annual leave!).
• Flexible working: we’ll work with you to find the balance of office-based work and remote working.
• Pension: you’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings.
• Private Medical Insurance: you can add your dependents and spouse.
• Life insurance
• Cycle to work scheme

Equal Opportunity

The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Unbiased are made up of broad range of talented people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

Data Privacy

Personal information about unsuccessful candidates will be held for 12 months after the recruitment exercise has been completed, it will then be destroyed or deleted. We retain de-personalised statistical information about applicants to help inform our recruitment activities, but no individuals are identifiable from that data.

Once a person has taken up employment with Unbiased, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with Unbiased has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it.

Agencies

As much as we appreciate the help, we’re using our own direct sourcing methods or we’re working with one of our carefully selected Agency Partners on this vacancy. To find out a little more about how we partner with agencies please email talent@unbiased.co.uk FAO our Talent Manager, speculative phone calls will not be taken by our team neither will CV submissions without Unbiased or the candidates expressed consent.