B2B Marketing Lead

Job description

About Unbiased

We are Unbiased. We know that creating a secure future for you and your family tomorrow means making the right financial decisions today. But finding professionals you can trust to give you the right advice for you isn’t always easy. With Unbiased it is.

At Unbiased we’ve got the trusted experience and advice you need to help you make those difficult decisions with confidence. We simply and reliably connect you with financial advisers, mortgage brokers or accountants who can give you clear, impartial advice, tailored to your individual circumstances. So, when it comes to making life’s biggest decisions, you’re never on your own.

We have big ambitions to improve how people tackle the biggest decisions, and working at Unbiased means working with smart, motivated people who believe in this. We have a fun, but in an ambitious environment where we are simply trusted to get stuff done.

We actively encourage women to apply and bring their diverse perspectives to our team, as we believe in fostering an inclusive and empowering workplace where everyone can thrive. We are a female founded company, with a culture focused on diversity and inclusion amongst our entire team.

The Role

We are looking for a strategic, results-oriented marketer with a proven track record of scaling revenue for companies around the $/£50m revenue mark. In this fixed term role, you will lead our enterprise marketing initiatives, with a focus on engaging decision-makers in UK & US financial advice firms. Your deep expertise in B2B marketing, combined with your ability to craft compelling narratives and drive measurable growth, will be key to our continued success.

In a nutshell, you’ll be responsible for…

• Develop and execute comprehensive B2B marketing strategies to help us win and grow clients from the top 100 financial advice firms in the UK and US.
• Identify and profile target firms, and key personas inside the firms (principally marketing leaders or managing directors/partners).
• Lead the creation and optimization of multi-channel campaigns designed to drive demand and accelerate the sales pipeline.
• Oversee the production of content-based marketing initiatives and small-scale events (e.g., breakfast seminars, roundtables) to engage target audiences.
• Full customer marketing responsibility, including the delivery of upsell and churn reduction goals.
• Collaborate closely with sales, product, and customer success teams to align marketing initiatives with business objectives.
• Conduct market research and competitive analysis to identify growth opportunities and inform messaging strategies.
• Define, track, and report on key performance indicators (KPIs) to measure campaign success and ROI.

To succeed, you’ll need…

• A minimum of 8-10 years in B2B marketing leadership in a software/SAAS business, with significant experience growing enterprise accounts at businesses with revenues £50-£100m.
• Proven track record in using content-based marketing to bring senior prospects into the sales process.
• Experience with managing small, high quality events such as breakfast seminars and roundtables.
• Demonstrated ability to use targeted marketing to drive upsell and reduce churn.
• Strong analytical skills and the ability to leverage data to inform marketing strategies and decision-making.
• Excellent communication and interpersonal skills, with a proven ability to lead and inspire teams.
• Bachelor’s degree in Marketing, Business, or a related field; an MBA or equivalent advanced degree is a plus.

Our Shared Values...

At Unbiased we have set of values that underpin the work that we do, we hope you’ll share these too!

• Be relentless about progress - working at pace to solve problems, navigate around blockers and prioritising company OKR’s.
• Own it and get it done – taking ownership of your projects, involving the right people at the right time and making meaningful contributions.
• Share and seek input – proactive in seeking and acting upon feedback. Being open, sharing knowledge and proactively communicating.
• Enjoy the journey – Ensuring cross-team collaboration and proactively celebrating achievements of your peers.

How we’ll take care of you:

• Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon.

The Usual Benefits:

• Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here (you’ll also have your birthday off as paid annual leave!)
• Flexible working: we’ll work with you to find the balance of office-based work and remote working.
• Pension: you’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings.
• Private Medical Insurance: you can add your dependents and spouse.
• Life insurance

Equal Opportunity

The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Unbiased are made up of broad range of talented people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

Data Privacy

Personal information about unsuccessful candidates will be held for 12 months after the recruitment exercise has been completed, it will then be destroyed or deleted. We retain de-personalised statistical information about applicants to help inform our recruitment activities, but no individuals are identifiable from that data.

Once a person has taken up employment with Unbiased, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with Unbiased has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it.

Agencies

As much as we appreciate the help, we’re using our own direct sourcing methods or we’re working with one of our carefully selected Agency Partners on this vacancy. To find out a little more about how we partner with agencies please email talent@unbiased.co.uk FAO our Talent Manager, speculative phone calls will not be taken by our team neither will CV submissions without Unbiased or the candidates expressed consent.