B2B Content Marketing Executive

Senior Content Marketing Executive - Marketing Content Lead

Want to be more than a dynamic, creative copywriter?
Think bigger, think broader, be more agile, think structure, what and why and how!
Senior Marketing Content wizard! Oversee a graduate and highly talented copywriter.

Location: Manchester

Jasmine at Duval would love to speak to motivated, ambitious Content and Copywriting professionals who can work in a dynamic, multi-cultural environment for our client that was established in 2006 and are again, on the up and up! Modern and creative with so many low hanging fruit, clients, partners and more to write for and about but we don’t just want a writer (copywriter with ace content) we want the strategic brain, the planner, the person who thinks about what it means, what it feels like and who it should inspire. Can you think bigger and broader?

PROFILE: Use your brain, provide insight, direction and more to enable brilliant content Creation, Web Content Writing, E-mail Marketing, Content Marketing. Work within a medium-sized marketing team with passion for quality and lead generation.

START ASAP!

What does the day to day look like? Are you stepping up into this role? That would be ideal!

• Create, design, write and edit content of all lengths across digital marketing channels.
• Occasionally for offline channels, such as event flyers, printed advertorials, etc.
• Create and manage the monthly content calendar to align with the wider marketing calendar and business objectives.
• Plan and write content relevant for partners.
• Create email and social copy templates for sales and service teams.
• Partner with in-house subject matter experts to develop content in a variety of formats - from blog posts and emails to infographics, videos, and more.
• Work with the wider marketing team to gain commercial insights into channel performance and impacts of content contributing e.g. testing variation of subject lines and paid social copy to improve conversion.
• Consistently stay on top of content marketing trends and competitor content - bring new ideas to explore and test.
• Write and edit content for internal communications such as sales toolkit, internal awareness day emails, etc.
• Working with our customers to create advocacy content, such as customer stories.
• Work with the SEO team to ensure content is following industry best practices.

The Person:

• Minimum 4 years in a Content / copywriting role where you have had extra responsibility, maybe some leadership.
• Marketing role where you have written and edited both short-form and long-form content.
• Superb agile project management skills and attention to detail.
• Background in B2B is essential.
• Ability and personality to think more than just copywriting and have the potential or experience to lead and grow.
• Writing compelling content and FAB messaging with a commercial angle and goal in mind.
• Ability to multi-task and prioritise projects in a dynamic, fast-paced environment.
• Collaborative team player with great interpersonal skills and the ability to work cross-functionally.

Speak to Jasmine at Duval connect on LinkedIn and let’s get the ball rolling.