B2B Communications Lead

Important: We are specifically looking for a native or near-native English writer with demonstrable B2B messaging and brand-voice strategy experience. Please only apply if you have independently led or strongly contributed to the creation and implementation of brand voice guidelines or messaging strategies in a B2B context.

Role Overview

We're looking for a skilled storyteller to own all written communications following our recent rebrand. You will create voice guidelines, set up editorial processes, and deliver benefit-driven content with a small team of product marketers, operations specialists, and designers.

You will turn complex solutions into clear, actionable messaging for website copy, email campaigns, case studies, thought leadership, and social media. By shaping strategy rather than just executing tasks, your influence over our overall messaging approach will grow as you succeed.

Key Responsibilities

• Own all external written communications, ensuring clarity, consistency, and quality across channels (website, email, blog, social, partner comms)
• Develop brand voice guidelines and editorial processes that can scale with our growth
• Craft persuasive content that turns technical features into compelling business benefits for B2B audiences
• Oversee technical documentation by working with subject matter experts to produce clear, accurate resources that fit our brand identity

Key Requirements

• 5+ years of B2B communications or content creation experience
• Exceptional writing skills, with a track record of simplifying technical concepts
• A portfolio showing versatile content across digital channels

Desired Skills/Experience

• B2B messaging and partner/channel communications background
• Editorial planning and content distribution expertise
• Video and scripting capabilities
• Experience using AI writing tools (Claude, ChatGPT, Writer etc.)

What Sets You Apart

You treat communications as a strategic asset, not just creative output. You want to own major projects and develop a brand voice from the ground up. You excel at turning complex concepts into content that inspires action. You also welcome fresh approaches, such as AI writing tools, to keep refining messaging strategies for real business results.

About You

You're a strategic B2B content expert who thrives on creating compelling narratives and clear, actionable messages from complex technical solutions. You have extensive experience crafting brand voice guidelines, own strategic communication initiatives, and clearly understand the difference between general marketing copy and impactful B2B messaging. You're located within a reasonable time zone proximity (+/- 2hrs CET), ensuring smooth collaboration with our global team.

About Us

360Dialog transforms WhatsApp into a high-performance marketing channel with our Performance Messaging solutions, designed to drive real, measurable results. We combine data-driven insights with personalised, two-way conversations, helping businesses scale customer engagement, boost conversions, and automate WhatsApp communication. Our full-service approach makes it easy for businesses to unlock the potential of WhatsApp, from campaign management to messaging automation. We're trusted by over 1,000 partners and more than 40,000 clients worldwide. As the first provider to offer full-funnel analytics and data solutions for WhatsApp, 360Dialog is leading the way in performance-driven messaging and marketing automation.

Benefits

What We Offer

Here is your chance to shape an emerging industry in Performance Messaging:

• Strategic ownership: Define our voice with the freedom to execute your vision
• Measurable impact: See how your communications directly drive engagement and growth
• Dedicated support: Get insights and resources from our specialized team
• Growth trajectory: Lead bigger initiatives as you demonstrate success
• Remote flexibility: Work from anywhere, on your own schedule

If you want more than just execution, and you're ready to guide a brand's messaging in a rapidly growing market, we'd love to meet you.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries: IT Services and IT Consulting