AVEDA - Salon Development Partner (Business Development) - South West

JOB TITLE: Salon Development Partner Southwest (Bristol, Southampton, South Wales, Winchester & Cornwall)
DEPARTMENT: Commercial
ROLE TYPE: Field
REPORTS TO: National Sales Manager – Salon

Founded in 1978 in Minneapolis, Aveda creates high-performance plant-based hair, skin, and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda (the ancient healing art of India) to develop performance-driven products. Products made with pure flower and plant essences, that are created with respect for the Earth and a comprehensive menu of ritual-based treatments for holistic beauty.

The brand, founded by hairdresser Horst Rechelbacher, features professionally developed products that are used by salons worldwide. Aveda has been a pioneer of environmental responsibility with our mission to care for the world we live in.

Aveda currently has an exciting opportunity for a Salon Development Partner to act as a business consultant to Aveda’s salon partners covering Bristol, Bournemouth, Exeter & Cornwall.

Key Roles and Responsibilities:

Consumer Facing Side-by-Side Selling:

• Prospecting new salons to join the Aveda Business. Build a strong prospecting pipeline by identifying, engaging, and converting top salons in the area.
• Develop current salons through regular quality visits with a focus on strong achievement of sales, productivity goals, and brand sales objectives.
• Lead monthly joint business planning sessions for key accounts.
• Manage salon teams in driving sales, services, and excellent customer experience.
• Utilize and demonstrate solid understanding of sales, product knowledge, events, operations, retail market, and salon industry to keep business and team moving forward by capturing consumer insights/sales trends/traffic patterns and using learnings to optimize results.
• Observe and provide feedback to salons regarding performance.
• Create and maintain strategic salon partnerships with full account base.
• Develop good working relationships with partnered salon staff to recognize opportunities that are consistent with the company’s strategic direction.

Training/Education:

• Analyze and evaluate how the salon is using training knowledge to drive sales, as well as recognize and coach to opportunities for improvement.
• Promote Aveda hair color and retail to increase Aveda services in salons.
• Drive brand education: ensure staff is well-versed in brand messaging and assortment.
• Deliver brand training to dedicated salon-wide staff on product knowledge, service experiences, selling, and leadership skills.
• Partner with salons to create innovative in-salon events and use learnings to maximize effectiveness of the Aveda marketing and trade calendars.

Reviewing Business Performance:

• Communicate sales goals and client engagement strategy.
• Proactively identify inventory/stock issues that may inhibit business.

Strategic Thinking & Problem Solving:

• Analyze the business and identify sales goals/targets to be set.
• Proactively anticipate and rectify obstacles to goal achievement using critical problem-solving skills, target specific KPI’s relevant to the business, and strategize client engagement to attract, convert, and retain salons.
• Identify and convert new business to strengthen market share.
• Create feedback loops to the brand: share feedback with central teams on execution, competition's products, service offerings, and activity; maintain in-depth knowledge of market trends, demographics, and customer needs/behaviors and reactions.

Qualifications:

• 3-4 years’ experience leading and/or managing sales preferably in the Salon and Beauty industry.
• Ability to maximize volume and revenue in accounts by utilizing a fact-based selling method.
• Build and maintain strategic partnerships with salons through superior service and execution of presentations.
• Secure promotions to build brand development and maximize brand performance.
• Solid understanding of sales, product knowledge, events, operations, retail culture, and beauty industry.
• Deep understanding of the salon industry and current trends.
• Ability to see problems and develop action plans to get past them.
• Demonstrated results through strategic thinking.
• Charismatic individual with strong negotiation and communication skills.
• Ability to work in a fast-paced collaborative environment.
• Availability to work key business hours.
• Must have a valid driver’s license.

Job: Sales
Primary Location: Europe, Middle East, Africa-GB-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 247845

Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.