Audience Lead – Newspaper

MEDIA CONTACTS; London; On-site; GBP 35,000 - 55,000; Full time

Job description

Are you passionate about growing and engaging digital audiences? Do you have a sharp eye for data and an instinct for what makes readers click, share and subscribe? Our client, an online newspaper, is looking for an Audience Lead to drive audience growth and engagement. You’ll work at the heart of the newsroom, helping to shape content strategy, optimise distribution and ensure their journalism reaches the right people, at the right time.

What You’ll Do:

• Develop and implement audience strategies to increase reach, engagement and loyalty.
• Analyse data to understand what’s working and advise on content performance.
• Oversee SEO, social media and newsletters, ensuring best practices are followed.
• Work closely with editorial teams to inform decisions with insights and analytics.
• Experiment with new platforms and formats to grow our audience.
• Write punchy headlines that attract readers.
• Collaborate on audience-first initiatives, including reader revenue strategies.

What We’re Looking For:

• Proven experience in a digital audience growth, engagement or analytics role for a newspaper – this is essential.
• Strong understanding of SEO, social media and content distribution in a newsroom.
• Data-driven mindset with the ability to turn insights into action.
• Experience using analytics tools such as Google Analytics, Chartbeat or similar.
• A passion for journalism and digital storytelling.
• Proven ability to write engaging headlines – you must have worked in a newspaper newsroom.
• Excellent communication and stakeholder management skills.

Why Apply?

• Be part of a dynamic, forward-thinking newsroom.
• Work on impactful journalism with a growing, engaged audience.
• Competitive salary and benefits package.
• Opportunities for professional development and career growth.