Audience Developer

What's in it for you

Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day. We're an inclusive, dynamic, exciting, and ever-evolving business built on doing the right thing and bringing exceptional quality, value, and service to every customer, whenever, wherever, and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special...

• After completing your probationary period, you'll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
• A generous Defined Contribution Pension Scheme and Life Assurance.
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
• Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.

What you'll do

This exciting role will sit within the CRM Operations team as part of the Online department at Marks & Spencer, a leading UK retailer. The team is responsible for building audiences for CRM campaigns across various M&S divisions, to help deepen our relationship with our customers.

This role will focus on building multi-channel audiences using our state-of-the-art technology in BEAM; our M&S data warehouse dataset and other technologies such as our CDP (mParticle). You will work with the CRM teams to build audiences using real-time customer data as well as customer profile data sitting in BEAM, with the purpose of driving relevant and personalised experiences across channels.

You will build, develop and manage all audiences on relevant platforms on a day-to-day basis, ensuring that all audiences are populated correctly, delivered on time and that we maintain a clean, up-to-date set of audiences. You will support with the activation of these audiences through Salesforce Marketing Cloud, building triggered marketing campaigns reaching millions of customers.

You will be the subject matter expert on audience selection via SQL / PySpark and be able to advise on the best attributes to use for stakeholders to achieve their business objectives.

• Create targeted audiences using SQL and PySpark with M&S customer datasets.
• Create real-time audiences in CRM platforms using real-time data.
• Build triggered marketing journeys in SFMC.
• Ensure that campaign data specs and builds are delivered within our SLAs.
• Be able to provide ad-hoc analysis on potential audience sizes for marketing stakeholders.
• Ensure that all audiences and journeys are accurately built and following best practice.
• Work with the Data Engineering and Data Product teams to identify and resolve any data/technical issues.
• Work closely with and become a thought partner to Business Unit stakeholders in identifying high potential audiences and triggered journey design.

Who you are

• Strong experience using SQL or PySpark in a RDBMS.
• Strong experience working with a marketing automation platform (SFMC, Azure Databricks, etc). SFMC Automation Studio and Journey Builder experience desirable but not essential.
• Previous experience working on a CDP/audience management platform.
• Previous data management experience desirable as this role will work closely with M&S customer data engineering team.
• Previous experience working with JIRA / Confluence to manage workflow and centralise documentation.
• Confidence in working with and challenging stakeholders in a collaborative fashion to drive the best outcome.
• Strong communications skills and ability to write clearly, explaining jargon to internal business stakeholders as needed.
• Analytical mindset and curiosity.

Everyone's Welcome

We are ambitious about the future of retail. We're disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We're transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

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