Associate Manager, Brand Activation - Waterman

Newell Brands; London; Hybrid; GBP 35,000 - 55,000; Full time

Job description

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Job ID: 4786

Alternate Locations: United Kingdom-England-London

Location: London (Hammersmith), UK
Reports to: Director, Brand Marketing

Contract type: Fixed-term contract (6 months)

Your Role & Team in a Nutshell

As an Associate Manager, Brand Activation, you will play a pivotal role in developing brand innovation and communication strategies for the Waterman brand, with the goal of boosting consumer demand and expanding market share in international markets (Japan and USA). Your role involves contributing to developing brand and pricing strategies, managing product portfolio, new product development, and formulating brand communication plans. You'll be part of a five-person team based in our London office.

We will help you achieve your goals and develop by providing regular feedback and access to online training courses.

Your Key Responsibilities:

Brand Strategy

• Lead the enhancement of the brand's image and its connection with customers.
• Uphold the brand's standards and champion its values across the organisation.
• Oversee product packaging to ensure consistency with the brand's message and contributes to global design initiatives.

Innovation

• Generate and prioritise innovative ideas for the brand.
• Collaborate with research and insights teams to strategise new product launches.
• Advocate for new concepts to senior management and oversee their implementation.
• Direct the lifecycle management of products, including strategic planning for various regions and sales channels.

Activation

• Develop and implement long-term brand communication strategies.
• Construct a comprehensive marketing plan encompassing advertising, promotions, and sales tactics.
• Set marketing objectives and monitor the annual budget.
• Liaise with agencies to align on and achieve the brand's communication objectives.
• Evaluate project outcomes and measure their impact on brand success.

Insights

• Gain an in-depth understanding of the brand's clientele through research and analysis.
• Spread knowledge of customer behavior and market trends across the company.
• Monitor marketing and quality metrics to assess their influence on brand performance.

Pricing

• Formulate pricing strategies based on market analysis.
• Participate in pricing evaluations to optimise brand value.
• Assess the impact of pricing decisions on the brand's reputation.
• Identify optimal timing for promotional activities based on consumer trends.

What You'll Need

Minimum:

• Experience in brand activation or brand marketing roles, including managing marketing plans across various consumer touchpoints, as well as at the point of purchase.
• Ability to translate marketing objectives into strategies and plans.
• Solid understanding of pricing strategies.
• Experience with new product launches, from concept to market success.
• Proficient in MS Excel, PowerPoint, Outlook, and Teams.

Your advantage:

• Clear and effective communication skills, both written and verbal.
• Proactive and confident working independently on business priorities.
• Flexibility and adaptability to manage complex projects in a fast-paced environment.
• Ability to collaborate with multicultural and cross-functional teams.
• Problem-solving aptitude.

What You Gain

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.

Join us and benefit from:

• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
• Unlimited access to LinkedIn Learning - 17,000+ courses for your professional and personal development.
• Corporate Citizenship Philosophies - environmentally sustainable and socially sensitive business practices.
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others.
• Employee Referral Program - an opportunity to get a bonus.
• Global Employee Assistance Program - confidential support for you and your family, complementing our commitment to your well-being at work and beyond.
• Access to Employee Resource Groups that foster Diversity & Inclusion.
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership.

Are you interested?

If so, please click on "Apply Now" on this site and upload your CV.

If your application is shortlisted, our recruiter will invite you for an initial phone interview.

By submitting your CV you acknowledge having read Newell Brands' Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/. If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter.

Date Posted: Apr 18, 2025