Associate Director, Marketing - Social Media, Rare Disease (Friedreich Ataxia)

Biogen, Inc.; Greater London; Hybrid; GBP 125,000 - 150,000

Job description

The Associate Director, Marketing - Social Media, Rare Disease - Friedreich Ataxia (FA)- Patient / Consumer will be a critical role and visible leader within the North American Organization leading the overall HCP and patient / caregiver social media strategies and execution. This individual will be responsible for driving innovative social media engagement initiatives for HCPs, patients, and families maximizing reach and engagements.

As an integral role on the FA Brand team, this position will work closely with HCP and Patient engagement leads, as well as omnichannel and media partners. The individual will require the ability to collaborate and contribute to projects that focus on supporting the intersection between HCP, site of care team, patients and families, and key advocacy organizations.

What You’ll Do

1. Develop and execute social media strategy for the FA within the Rare Disease Franchise. Serve as a social media subject matter expert delivering compelling campaigns based on business scenarios and customer insights, orchestrating capabilities to deliver expected outcomes.
2. Deliver on social media display advertising utilizing paid, owned, and earned approaches, influencing data-driven decision-making and continuous learning.
3. Develop and lead social media influencer strategy (HCP and Patient), continuously improving effectiveness and engagement.
4. Define critical metrics and implement appropriate Social Listening tracking aligned to FA strategies, actively disseminating insights that support identified goals and business challenges.
5. Collaborate with Advocacy, Corporate Communication, and other relevant stakeholders to ensure a cohesive and integrated approach and messaging across various channels.
6. Participate and influence social media governance, to spearhead developing and implementing policies and procedures to ensure the health, continuous innovation, and compliance of Biogen’s social media efforts.
7. Participate in external industry events, continuously learning about innovative social media trends and practices, bringing best practices to Biogen to improve effectiveness of Biogen’s social media campaigns within rare disease.
8. Leading on Innovation: Identify and incorporate innovative social media strategies, programs and tactics that leverage advancements in technology, media, and communications.
9. Digital / omni-channel / social media expertise: FA is a rare disease with a strong online community in social media and other platforms. This position will require expertise in these digital channels and a demonstrated ability to innovate and navigate execution within complex multidisciplinary teams.
10. Collaborate with multiple functional groups across the organization, including but not limited to Corporate Affairs / Comms, Field, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs.

Who You Are

You love to innovate across all areas of the social media experience, strategies, programs, and tactics that leverage advancements in technology, media, and communications. You have the ability to impact and drive changes towards continuous improvement by staying up to date with social media trends.

• This role is Hybrid based out of Cambridge, MA and requires 3 days a week onsite.

Qualifications

1. Bachelor’s Degree required; MBA preferred.
2. 7+ pharma or biotech commercial experience; within those, 5+ years of social media marketing experience.
3. Proven track record of planning and delivering social media engagement strategies at launch and across the product life cycle for both unbranded and branded campaigns.
4. Specific technical experiences should include knowledge in social media management platforms, digital channels governance and operation, digital content strategy, social media listening.
5. Expertise in making key business choices and leading implementation across the matrix.
6. Credible, dynamic, and creative professional with high energy and customer-centric mindset.
7. Excellent communication skills and strong personal presence.
8. Thrive on challenge and will be a highly collaborative, perceptive, and analytical problem solver, and exhibit strategic and innovative agility.

Preferred Skills:

1. Rare Disease experience.