Associate Director, Campaign Marketing, EMEA Private Markets

Grade Level (for internal use): 11

The Role:

The role of Campaign Marketer for Private Markets is to design and execute integrated marketing strategies that drive awareness and demand for S&P Global Ratings content and product solutions relevant to Private Markets, including Fund Financing. Reporting to the Head of Global Product, Content and EMEA Marketing, you will work closely with your stakeholders across Commercial and Analytical teams to ensure a consistent message and approach for sponsors, lenders, intermediaries, and investors within Private Markets.

The Impact:

In this dynamic role, you will be instrumental in shaping and executing marketing initiatives that resonate with Private capital market participants, including GPs, LPs, banks, law firms, and other intermediaries. You will have a significant and lasting impact by providing timely content, thought leadership, and product information to these audiences via their preferred channels. Your contributions will directly influence customer acquisition, retention, and overall brand awareness for S&P Global Ratings in the Private Markets.

The Career Opportunity:

This high-profile role presents significant opportunities for professional growth. You will gain exposure to diverse aspects of the business and engage regularly with influential market participants, internally and externally, facilitating your development. By understanding your audience and their content and solution needs, you will have the autonomy to recommend strategies and channels that maximize impact. Additionally, the position offers pathways for internal transfers within the organization and may involve special projects that enhance your visibility within S&P Global, allowing you to showcase your expertise and insights to management and other divisions.

The Team / The Business:

Join a diverse, creative, and professional Marketing team that is well-regarded within S&P Global Ratings. The team fosters an inclusive and flexible culture with expectations of high performance and accountability. The Marketing team has a variety of experience in Product, Campaign, Digital, and Events Marketing, creating a rich base of resource and knowledge for you to learn from and contribute to. Your colleagues in the Sales, Product, Market Outreach, Analytical, and Research & Development teams have deep expertise in the credit, sustainable finance, and decentralized finance markets respectively.

You will also be exposed to a peer group of other campaign and field marketers from the other S&P Global divisions to align, share best practices, and collaborate.

Once fully briefed on accountabilities and expectations, you will be given a high degree of independence with ongoing support from the global team of Campaign Marketers and direction from the Head of EMEA Marketing.

Responsibilities:

Strategic Partnership and Planning:

1. Foster a deep understanding of Ratings strategy, your market, competitive landscape, personas, and relevant products to inform strategic decision-making.
2. Join sales and investor outreach calls to bolster your understanding of the markets to inform GTM strategy.
3. Research and understand the mediums in which your audiences consume information and use findings to inform your decision-making and budget allocation.
4. Bring together your sector-relevant stakeholders - sales, events, investor outreach, and research & development in a regular forum to align on integrated marketing plans for our key target audiences.

Campaign Management and Delivery:

1. Create persona-based marketing campaigns utilizing thought leadership, research, and product messaging to drive awareness and demand for S&P Global Ratings products.
2. Use messaging developed by product marketing to further tailor messaging and materials for audiences as required.
3. Partner with sales and investor outreach to maintain and grow the contact lists for your campaigns, always aiming for 100% mailability.

Communication and Collaboration:

1. Communicate ideas, strategies, and deliverables effectively to internal stakeholders.
2. Collaborate efficiently with cross-functional teams to ensure alignment and synergy.
3. Manage day-to-day responsibilities, including campaign calendar, email distribution, sector webpage maintenance, and social media posting for your market.
4. Plan and execute on S&P Global x-divisional initiatives where persona overlap exists.
5. Partner with and support other marketing campaigns and activities as required.

Analytics, Insights, and Improvement:

1. Work with the Database and Metrics lead to develop and maintain analytics reporting across platforms.
2. Analyze customer insights, market trends, and best practices to inform future campaign development and go-to-market strategies.
3. Seek and recommend innovative ways to enhance key marketing metrics and improve overall performance.

What we're looking for:

1. Bachelor's degree in Marketing or equivalent practical experience.
2. An S&P Global employee at this level would typically have 5-7 years in a campaign or field marketing role working in the Capital Markets (prior experience within Private Markets e.g. GP/LP preferred).
3. Excellent leadership and communication skills, with the ability to build collaborative partnerships with cross-functional teams.
4. Experience with marketing automation (Pardot preferred, Marketo or Eloqua acceptable), CRM tools (Salesforce), and project management tools (e.g. Monday and Asana).
5. Demonstrated ability to utilize market research and data to drive actionable insights to inform marketing strategy and improve the customer experience.
6. Proven success with digital and offline media.
7. Website management (creating and managing webpages, uploading content).
8. Strong ability to manage ambiguity and work on multiple projects simultaneously.
9. Strong problem-solving ability, including metrics-driven thinking.
10. Excellent organizational, time management, and project management skills.
11. Proven track record of being a team player, demonstrating respect for others, and leaning in when necessary.

About S&P Global Ratings
At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction. By bringing transparency to the market through high-quality independent opinions on creditworthiness, we enable growth across a wide variety of organizations, including businesses, governments, and institutions.

S&P Global Ratings is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics, and workflow solutions in the global capital, commodity, and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today.

What’s In It For You?

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments, and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include:

1. Health & Wellness: Health care coverage designed for the mind and body.
2. Flexible Downtime: Generous time off helps keep you energized for your time on.
3. Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
4. Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
5. Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in-class benefits for families.
6. Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Diversity, Equity, and Inclusion at S&P Global:

At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation – Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn’t stop there; we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.

S&P Global has a Securities Disclosure and Trading Policy (“the Policy”) that seeks to mitigate conflicts of interest by monitoring and placing restrictions on personal securities holding and trading. The Policy is designed to promote compliance with global regulations. In some Divisions, pursuant to the Policy’s requirements, candidates at S&P Global may be asked to disclose securities holdings. Some roles may include a trading prohibition and remediation of positions when there is an effective or potential conflict of interest. Employment at S&P Global is contingent upon compliance with the Policy.

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Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email