Assoc Manager Digital Marketing

Digital Media & Data Strategy team drives digital media excellence across EMEA region. We create digital media execution strategies incl. digital KPIs across multiple digital channels e.g. best practices across Paid Search, Youtube, Paid Social, Programmatic etc. We partner with all our EMEA markets and align our execution strategies to ensure our media budgets deliver the highest ROI. We also choose and manage 3rd party partners and media agencies and their scope of works to ensure they deliver in line with our expectations and KPIs. Additionally, the team manages our CRM and 1st party data strategy which is informing wider media execution.

The opportunity has opened up in the Regional Marketing, Digital Media & Data Strategy team. The role will be based in Slough, UK. The position will be reporting into Senior Manager, Digital Marketing. The candidate will be focused on execution of our Paid search and Youtube campaigns in the UK and Germany (incl. optimisation and reporting). This is a new capability we are creating in-house which in the past was managed by external agency. Additionally, the role will look after overall strategy for Paid Search & Youtube e.g. creating playbooks, working with our media agency & our EMEA markets on driving execution excellence.

Job Description

What Your Impact Will Be:

• Search & YouTube activation
• Leading EMEA Search & YouTube strategy
• Setting KPIs for Search & YouTube
• Partnering with media agency to optimise performance across EMEA
• Partnering with Google, defining strategic agenda & feeding in JBP
• YouTube Channel Health – partnering with our global execution team
• Upskilling & training local digital teams
• GA Ownership, analysis across paid media channels, user journey analysis
• Input into our Digital Dashboards partnering with GBI team

Qualifications

What We’re Looking For:

• 5+ years digital marketing experience, from it at least 2 years hands-on execution of paid search & YouTube campaigns
• Hands-on experience of digital platforms e.g. Google Ads, Meta
• Analytical prowess to drive optimization of live campaigns in-house and with agency partners
• Highly self-motivated and proactive with an eye for detail
• Ability to independently manage multiple projects simultaneously and proactively drive toward results
• Collaborative style, with ability to challenge existing norms and status quo
• Positive attitude. Someone who creates and fosters a positive team culture
• Adaptable/Flexible – able to handle change
• Ability to Influence and drive best practices

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like to Work Here:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.