Assistant Brand Manager - Instants Brand

JDE Peet's; Maidenhead; On-site; GBP 30,000 - 50,000; Full time

Job description

Company Description

It’s amazing what can happen over a cup of coffee! Providing both a functional and emotional benefit, coffee plays an important role in the lives of consumers with more cups of coffee consumed each year than tea, this a truly fascinating category to work in.

What better place to build your career, than the world's leading pure-play coffee and tea company, serving approximately 4,200 cups of coffee or tea per second.

In the UK our mission is simple- become the most chosen coffee company, providing a coffee for every cup. As a very strong Number 2 player within the Instants category, our Kenco, L’OR and Douwe Egberts brands are going from strength to strength. We have exciting plans to accelerate growth further and we now have an exciting new role in our team.

We are looking for the next ABM to join us on our growth mission; passionate, analytical, creative and entrepreneurial. If you are looking to build your career in an exciting, dynamic environment, come & join us. Reporting directly to the Instants Marketing Lead, we will support your development at fast pace.

Job Description

The Assistant Brand Manager for Indulgent Instants is a key role on our highest profile Instant brands as part of our UK-wide Marketing team. Working closely with the Brand team on key initiatives for growth.

You will be responsible for executing brand plans for indulgent instants, both ATL & BTL activations, delivering exciting innovation and renovation projects, supporting in-store activations as well as supporting the development & execution of our annual brand plan. To ensure you have a good grounding in brand performance, you will also be actively involved in brand tracking and analysis, shaping insights and actions for growth.

Working closely with cross-functional teams both internally & externally, you’ll be exposed to the full marketing mix.

Previous experience in either marketing, category management, insights/analytics, communications or shopper marketing is essential.

Responsibilities

• With support from the Category Manager & Category Lead, play a key role in developing and executing Indulgent Instants activations - ATL & BTL across TV, social, digital & shopper touchpoints.
• Be a champion for your brand and category, working closely with local and global stakeholders.
• Support the Brand Manager(s)/ Category Manager on range/portfolio management, including management of innovation & renovation projects, including packaging, artwork, activation and execution in store through powerful sell-in and launch plans.
• Responsible for brand and portfolio performance tracking and analysis, and supporting the wider sales & marketing team to drive growth against budget targets.
• Responsible for compiling market & competitor reviews in order to feed into plans.
• Supports Instant team members on ad hoc initiatives as required.

Qualifications
Must have:

• Previous Marketing experience in brand management, preferably FMCG.
• Strong data analysis and interpretation skills. Turning insights into actions.
• Experience developing & executing digital & shopper comms across social media, websites, digital and shopper touchpoints is highly desired.
• Proven Project Management skills.
• Excellent communication skills with track record of building strong relationships/collaboration.
• An entrepreneurial, self-starter mindset (we are a “start-up” business).
• A “can do” attitude.

Nice To Have

• Assistant Brand Manager FMCG with 1-2 years experience.

Education

• Educated to degree level – Marketing/Business/Management highly desirable.