Asset & Wealth Management - EMEA Third Party Wealth Marketing - Vice President - London

Bringing together public markets and alternative investments, Goldman Sachs Asset Management provides clients around the world with dedicated, intelligent partnership that helps them realize their potential. We shape investment opportunities to the exact needs of every client, drawing from our deeply connected global network and personalized expert insights, across every region and market—supervising over $2.8 trillion in assets worldwide. Driven by a passion for our clients’ success, we take personal responsibility for building long-term relationships based on conviction, sustainable outcomes, and shared success over time.

About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs (GS) has unified the discipline, codifying a business-critical function seen as core to the firm’s future growth. As such, GS has built a data and technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of key Centre of Excellence roles in areas such as Brand, Paid Media, and Content Marketing, as well as marketing leads for each of our revenue divisions. Together, this team collaborates around a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

Within the Global Marketing function sits the Asset Management Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the business. Marketing helps shape the Goldman Sachs Asset Management brand and protect and grow the business’s reputation. They create and deliver targeted, integrated marketing campaigns across digital channels, paid media and in-person experiences, which broaden our client footprint, deepen relationships with clients, diversify our asset base, and fuel business growth.

Role Summary

This Vice President will play a key role within the Asset Management (AM) Marketing team, leading integrated marketing for our Third-Party Wealth (TPW) client channel across EMEA. The TPW client channel includes discretionary and advisory wealth managers, private banks, and fund platforms.
The VP will partner with client-facing business leaders, product strategy, investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full-funnel plans, fueling our business growth objectives with this critical segment.

Position Responsibilities

• Channel marketing implementation: Develop and implement an integrated marketing strategy for AM’s third-party wealth client segment to fuel overall business growth objectives in EMEA.
• Brand narrative: Ensure the Asset Management value proposition, and associated third-party wealth value proposition are infused through all related marketing activities in the EMEA.
• Client research: Partner with marketing team to track and analyze client research to determine how AM is perceived by our third-party wealth clients, and execute on plan to enhance perceptions.
• Campaigns and execution: Develop and execute well thought-out, impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in-person channels.
• Content: Partner with content and product marketing teams to deliver a content calendar which fully supports the third-party wealth marketing strategy, including the generation of editorial ideas and content creation as well as continual improvement across marketing and sales collaterals, social media and am.gs.com.
• Partnership marketing: Partner with third-party wealth business leaders to develop and deliver high-impact, tailored client-specific marketing programs to deepen relationships and build loyalty with strategic third-party wealth clients.
• Sponsorships and Webinars: Partner with business leads and functional leads within marketing to execute on sponsorship and webinar strategy, including agenda, speakers, invitations, on the day experience, dinners, design and impact measurement.
• Measurement and reporting: End-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear MROI and taking active steps to adjust marketing approach as necessary to optimize.
• Risk management: Maintain strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
• Team effectiveness: Drive operational efficiency of the third-party wealth marketing team, ensuring they are highly motivated, fully engaged and able to operate at scale.
• Partnership and collaboration: Develop and maintain strong relationships with other AM marketing leaders, EO marketing partners, Corporate Communications, sales and investment heads, and key senior stakeholders across the global organization.

Qualifications

• 10+ years in a similar role within a leading financial institution with an outstanding track record with measurable impacts and achievements.
• In-depth knowledge of the asset management industry: clients, products, regulations, competitors.
• Well-developed strategic thinking with commercial awareness and business acumen.
• Strong communication, influencing and presentation skills with keen attention-to-detail.
• Excellent time management, and ability to manage competing priorities and deadlines.
• Demonstrable track record of working effectively across matrixed, complex organizations as well as the ability to engage with partners at all levels.
• Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story.
• Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes.
• Solid experience in digital marketing, with working knowledge of martech within B2B environments, lead generation, and analytics in order to partner with subject matter experts.
• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards.
• Bachelor’s Degree (BA/BS); MBA and/or CFA preferred.

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

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