Area Manager - North London

The British American Tobacco Group; London; On-site; GBP 40,000 - 80,000; Full time

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco UK has an exciting opportunity for an Area Manager – North London in London, Chiswick.

The Area Manager is the sole Multicategory Sales Area Custodian, owning the full strategy and deployment at area level and serving as the primary role responsible for the quality execution of all trade and brand plans within the designated area, covering vaping, nicotine pouches, and FMC. This role is crucial for achieving key business-related KPIs such as Share of Market (SOM), volume, distribution levels, and TCI objectives across various trade channels. The role places a special emphasis on people management and development, performance tracking, area account management, mystery visits to establishments, and 121 and activation management.

Reports to: Regional Manager

Number of Direct Reports: ~10

Core Relationships: Internal: Trade Marketing Team in back office / HRBP External: Retail POPs in the given area

Geographic Scope: UK, North London area

Travel Required: Yes, Field-Based role

Your key responsibilities will include:

1. Market Monitoring and Analysis:
   • Conduct daily control of BAT volume, market volume, and New Product Introductions (NPIs) in the area to identify new opportunities or improvement areas.
   • Business Development – identify opportunities in the market to be driven at local level or escalated up.
   • Weekly market visits with purpose to identify market insights.
   • Area account management for mini-multiples.
2. Quality Execution of Brand & Trade Programs:
   • Drive and ensure the quality execution of all Brand & Trade programs or activities within the assigned area.
   • Coordinate the swift implementation of programs, reacting decisively against competitive threats.
   • B2B – compliance and drive.
   • 121 activation management – in collaboration with B2B and Consumer Experience.
3. KPI Monitoring and Assessment:
   • Visibility drive KPIs – including furniture, backwalls, counter top units or any other solution.
   • Measure and assess results against Route to Market (RTM) KPIs and Consumer Activation’s KPIs.
   • Generate SOM Growth and enhance BAT Brand equity among retailers and consumers.
4. Team Leadership and Development:
   • Lead, manage, develop, and coach the team to create a highly motivated and high performing unit.
   • Emphasize on-the-job training and talent pipeline development.
   • Ensure appropriate training and induction for the team in business-relevant areas.
5. Resource Management:
   • Propose and manage area resources in line with TCI guidelines.
   • Ensure proper resource allocation to support the implementation of projects and activities.
6. Data Integrity and Reporting:
   • Ensure the team reports daily in company systems.
   • Verify the correctness of data gathered by the area team.
7. Engagement with Business Partners:
   • Engage with key business partners to gain high levels of trade support and loyalty.
   • Generate innovative solutions for all sales channels in the area.
8. Environmental, Health, and Safety:
   • Monitor environmental, health, and safety standards to ensure compliance.
9. Customer Route Optimization:
   • Keep customer routes up to date, consistently optimizing them.
   • Responsible for both regularly visited customers and points of sale.

What are we looking for?

• Approximately 3/4 years of experience in trade marketing / sales at Territory Area Manager/Sales Rep level or Brand/Trade Assistant level in an FMCG company.
• Experience in People Management.
• Ability to motivate, coach and develop people.
• Previous Sales and Field experience.
• Leadership skills and potential.
• Superior selling skills.
• Customer service orientation.
• Clear understanding of BAT trade strategies.
• Cross-market knowledge.
• Teamwork and cooperation.
• Strategic and analytical thinking.
• Driver’s License.

What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility).
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment.

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive. We view career breaks not as obstacles but as opportunities and encourage everyone to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence.