Area Business Manager

JR United Kingdom; West Midlands Combined Authority; On-site; GBP 35,000 - 65,000; Full time

Job description

Area Business Manager – Wound Care - Midlands

GBUK Group is a rapidly growing organisation comprised of award-winning specialist companies that excel in providing enteral feeding, critical care, patient handling, and vascular access devices and services. Our primary goal is to enhance patient care through our innovative solutions. With a network of over 1,500 suppliers supporting the NHS, we have established ourselves as a top 20 supplier since our inception in 2008.

Headquartered in Yorkshire, our 80,000 sqft warehouse ensures the distribution of over 600,000 medical devices to healthcare professionals on a daily basis. Our unique blend of distributed as well as proprietary products, we have expanded our reach to over 45 countries worldwide, with the recent establishment of warehouse facilities in Europe.

At GBUK Group, our culture is deeply rooted in our core values of Solutions Focused, Collaboration, Innovation, Adaptability, Communication, and Integrity.

Job Title

Area Business Manager – Wound Care

Job Location

Field based with quarterly sales meetings

Reports to

National Sales Manager

Direct reports

Not applicable

Indirect reports

Not applicable

Main Purpose of Role

To sell the range of GBUK Groups Wound Care products (Advanced and General), in accordance with the business plan agreed with the National Sales Manager. Meet and exceed financial and non-financial targets, in a way that enhances GBUK Groups reputation in the market. Focused on primary care, community and NHS hospitals, you’ll be responsible for building strong relationships with key stakeholders, including Procurement and Category Leads, Tissue Viability Nurses and Theatre Teams. Navigating complex care pathways to ensure product adoption and ongoing success.

Main Tasks/Responsibilities

1. Achieves sales targets
2. Identify opportunities with existing and new primary care, community and NHS Hospital departments
3. Become a Trusted Advisor to Tissue Viability Nurses and Key Opinion Leaders alike.
4. Analyse the market place, develop an effective territory/account sales strategy
5. Performs all activities to maximize sales (in line with the sales strategy) from product introduction, presentation and evaluation to closing and contract negotiation
6. Manages product mix, pricing and margins according to agreed aims
7. Use customer and prospect contact tools and systems, and update relevant information held in these systems
8. Arrange regular meetings with key stakeholders, whilst onsite using this as an opportunity to drop in on potential customers to arrange further meetings.
9. Respond to and follows up sales enquiries using appropriate methods.
10. Be responsive to and provide excellent customer service to GBUK Groups customers.
11. Monitors and reports on market and competitor activities and provides relevant reports and information
12. Attends and presents at external customer meetings and internal meetings
13. Maintains and acquires new product, technology, market, sales tool and process knowledge
14. Identifies and addresses all key decision makers (clinical, administrative/economic) key opinion leaders and key referrals in all accounts.
15. Builds strong and lasting business relationships with key decision makers and those influential in the purchasing process
16. Attends and participates in key professional congresses and events as required
17. Demonstrate high performing behaviours both internally and externally

Knowledge and Qualifications

Essential

1. Extensive knowledge of Drug Tariff and Formulary landscape
2. Degree or equivalent in Life-science, Nursing, Engineering, Business or relevant subject

Desirable

1. Demonstrate success in obtaining formulary inclusions and product adoption
2. Thorough knowledge of wound care and tissue viability needs and solutions
3. At least 5 years’ commercial sales experience or strong clinical background with an aptitude for learning the sales process
4. Understanding of the NHS competitive marketplace and decision making process
5. Motivated to learning new things
6. Commercial excellence
7. Full drivers’ license and access to car
8. Fluent in English
9. Highly competent with Excel
10. Knowledge of product ranges like GBUK Groups
11. Medical device experience

Skills/Competencies

1. Role Model Personality
2. Excellent communicator
3. Solutions Focused
4. Growth mindset
5. Self motivated
6. Can do attitude
7. Integrity personally is a given as well as for the business and customers.
8. Pragmatism
9. Collaborator and Team Player
10. Strong relationship building (Internal & External)
11. Adaptability
12. Innovator
13. Creative Thinker
14. Excellent Communicator
15. Functional Sales Knowledge
16. Multi-tasker
17. Results Orientated
18. Highest level of Computer literacy

Objective and Key Results

1. Ensure achievement of strategic objectives
2. Achieving targets set
3. Attainment of KPIs
4. Completion of weekly CRM
5. Completion of Monthly Reports/Stock Forecasts

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organisation.

We believe in celebrating success and recognizing achievements, ensuring that accomplishments do not go unnoticed.

We embrace change and try to be agile in responding to evolving situations, fostering a culture of continuous learning and growth.

We encourage a culture of innovation, where new ideas are welcomed and nurtured to provide progress and success.

We value clear and open communication, promoting active listening and constructive debate.

We believe in the power of teamwork and collaboration, recognizing that different perspectives and skills contribute to us achieving our goals.

We understand that individuals have responsibilities and commitments outside of work, and we value work-life balance.

We view careers as a journey of growth and development, rather than just a job. It’s why over 90% of the leadership team were promoted from within.

We prioritize a culture of working smart and efficiently, rather than simply working for the sake of it.

We foster a sense of community and support, where colleagues are like family.

Be part of a team that values your well-being, growth, and success.

Join us on our journey to continually enhancing patient care.

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