App Advocacy & Engagement Manager

End Date

Thursday 20 February 2025

Salary Range

£57,546 - £75,780

Flexible Working Options

Flexibility in when hours are worked, Hybrid Working, Job Share

Job Description Summary

Join Lloyds Banking Group as an App Advocacy & Engagement Manager. Are you passionate about driving excitement and advocacy for innovative mobile apps? We’re on the lookout for a dynamic and creative individual to join our team and lead captivating initiatives and drive app engagement; helping us revolutionise how we engage with our colleagues and connect with our customers about our mobile app.

Job Description

JOB TITLE: App Advocacy Engagement Manager

LOCATION(S): London, Belfast, Leeds, Bristol, Manchester, Chester

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time at an office hub.

About this opportunity:

This is an opportunity to be the driving force behind building excitement and advocacy for our #1 mobile app, inspiring engagement across the organisation and beyond!

In this role, you’ll grow and learn in an environment that truly recognises the importance of delivering positive outcomes for customers and re-imagining the future of Consumer Engagement, developing the vision and enabling a bold transformation.

You’ll be part of a team dedicated to leading on our always-on app advocacy strategy, crafting powerful stories, designing fun and impactful events, and delivering creative initiatives that boost app adoption and loyalty.

The team is also responsible for driving engagement within Digital Engagement (DE) and owning the DE comms strategy.

Day to day responsibilities include:

1. Working alongside Brands, Marketing & Experience (BMX) and Group Corporate Affairs (GCA) to create impactful stories promoting the mobile app.
2. Implementing strategies to drive app engagement with colleagues and customers.
3. Collaborating across the channels to support our customer-facing teams to build their digital capabilities.
4. Bringing innovative ideas to life to engage with both our colleagues and customers about the app.
5. Supporting the embedding of the DE People Plan through our communications and engagement strategy.

From running dynamic hackathons to uncover innovative ideas to driving a purpose-led communication plan, you’ll make the app an integral part of our culture, sparking innovation, excitement, and pride at every turn.

Why Lloyds Banking Group

We’re on an exciting journey and there couldn’t be a better time to join us. The investments we’re making in our people, data, and technology are leading to innovative projects, fresh possibilities, and countless new ways for our people to work, learn and thrive.

What you’ll need:

1. Storytelling Strategist: Create compelling, memorable narratives that bring the app to life for colleagues and customers alike. You’ll use the power of storytelling to engage hearts and minds, crafting messages that drive excitement and showcase success stories.
2. Engagement: Design and implement innovative engagement plans with key partners, including dynamic initiatives and signature events, that captivate audiences and create lasting enthusiasm for the app. Your creativity will make the app a source of pride for colleagues and a trusted tool for customers.
3. Collaborative Influencer: Build strong relationships across teams and channels, ensuring the app remains front and centre in every aspect of our organisation. You’ll act as a unifying force and foster collaboration.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

1. A generous pension contribution of up to 15%.
2. An annual performance-related bonus.
3. Share schemes including free shares.
4. Benefits you can adapt to your lifestyle, such as discounted shopping.
5. 30 days holiday, with bank holidays on top.
6. A range of wellbeing initiatives and generous parental leave policies.

If you’re excited by the thought of becoming part of our team, we’d love to hear from you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.