App Advocacy & Engagement Manager

End Date

Thursday 20 February 2025

Salary Range

£57,546 - £75,780

Flexible Working Options

Flexibility in when hours are worked, Hybrid Working, Job Share

Job Description Summary

Join Lloyds Banking Group as an App Advocacy & Engagement Manager. Are you passionate about driving excitement and advocacy for innovative mobile apps? We’re on the lookout for a dynamic and creative individual to lead captivating initiatives and drive app engagement; helping us revolutionise how we engage with our colleagues and connect with our customers about our mobile app.

About this opportunity:

This is an opportunity to be the driving force behind building excitement and advocacy for our #1 mobile app, inspiring engagement across the organisation and beyond!

In this role, you’ll grow and learn in an environment that truly recognises the importance of delivering positive outcomes for customers and re-imagining the future of Consumer Engagement, developing the vision and enabling a bold transformation.

You’ll be part of a team dedicated to leading on our always-on app advocacy strategy, crafting powerful stories, designing fun and impactful events, and delivering creative initiatives that boost app adoption and loyalty.

The team is also responsible for driving engagement within Digital Engagement (DE) and owning the DE comms strategy.

Day to day responsibilities include:

1. Working alongside Brands, Marketing & Experience (BMX) and Group Corporate Affairs (GCA) to create impactful stories promoting the mobile app.
2. Implementing strategies to drive app engagement with colleagues and customers.
3. Collaborating across channels to support our customer-facing teams to build their digital capabilities.
4. Bringing innovative ideas to life to engage with both our colleagues and customers about the app.
5. Supporting the embedding of the DE People Plan through our communications and engagement strategy.

From running dynamic hackathons to uncover innovative ideas to driving a purpose-led communication plan, you’ll make the app an integral part of our culture, sparking innovation, excitement, and pride at every turn.

What you’ll need:

1. Storytelling Strategist: Create compelling, memorable narratives that bring the app to life for colleagues and customers alike. You’ll use the power of storytelling to engage hearts and minds, crafting messages that drive excitement and showcase success stories.
2. Engagement: Design and implement innovative engagement plans with key partners, including dynamic initiatives and signature events, that captivate audiences and create lasting enthusiasm for the app.
3. Collaborative Influencer: Build strong relationships across teams and channels, ensuring the app remains front and centre in every aspect of our organisation.

About working for us:

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%.
• An annual performance-related bonus.
• Share schemes including free shares.
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• 30 days holiday, with bank holidays on top.
• A range of wellbeing initiatives and generous parental leave policies.

If you’re excited by the thought of becoming part of our team, we’d love to hear from you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses, and communities.