Analyst, Growth & Retention Marketing, EMEA | London, UK

IFM Investors; London; On-site; GBP 35,000 - 55,000

Job description

Analyst, Growth & Retention Marketing, EMEA

Job Description

IFM Investors is a private markets manager, with a focus on infrastructure and capabilities in unlisted and listed equity, private equity and debt. IFM manages AU$218.3bn across all asset classes on behalf of 717 institutional clients (at 30 June 2024). We have 230+ investment specialists across our capabilities. We're based on four continents, operating from offices in Melbourne, Sydney, London, Berlin, Zurich, Amsterdam, Milan, New York, Houston, Hong Kong, Seoul and Tokyo. We have a global network that helps us uncover opportunities. Our reach, reputation and relationships mean we can access deal flows that few other managers can.

IFM was founded by pension funds. It's still owned by pension funds today. Our clients are stewards of capital too, with the same duty to deliver value over decades. We share a multigenerational vision: to invest, protect and grow the savings of millions of people. We do this by investing, owning and financing the assets our clients and their beneficiaries rely on to live their lives. Where we own assets, our engineers and sector experts join their boards and management committees, with the aim of becoming pivotal to their success.

From Vienna Airport to the Indiana Toll Road, from energy storage to data storage, we invest in what matters: real assets that will serve society's needs for decades to come and seek to deliver for clients the positive outcomes they need. For more information, visit ifminvestors.com .

The Role

IFM Investors Growth & Retention (G&R) Analyst's primary focus will be to project manage, coordinate, and deliver marketing and communications activity predominately targeting institutional investors. More broadly the role holder will work with the wider marketing team to deliver the marketing strategy and plans to 1) retain existing client business and 2) support business growth and net AUM goals.

Key Responsibilities

The successful candidate must be a team player but be able to work independently - a self-starter and demonstrate business acumen, relevant marketing experience and excellent project management and communication skills. The role will work closely with the senior marketing leaders to bring content and innovative thinking, events/sponsorships, and a compelling digital presence to life.

1. Support the delivery of the marketing strategy, plans and supporting activity in EMEA, by collaborating with team members across the various Marketing, Brand and Communication functions.
2. Project manage, coordinate and deliver campaigns (across multiple touch points e.g email, web, events, social media etc) within budget and manage costs to ensure planned expenditure is met including reporting and analysis of marketing effectiveness and impact.
3. Work with the events lead in G&R and GCS/investment teams, to deliver sponsored and owned events and conferences with supporting activity to engage and retain existing clients and to increase brand awareness and create contact opportunity for business development / distribution teams.
4. Support the local BD and IR teams with targeted initiatives this may include slide development, roadshows, AGMs, quarterly reviews, and dinners.
5. Maintain the global marketing activity calendar for EMEA and feed into the global activity tracker.
6. Support the production and transcreation of marketing materials such as emails, brochures, social media and website copy.
7. Communicate effectively with team members, internal clients (including sales and client management) and marketing colleagues to set expectations on campaign progress.
8. Working with the CX and Insights team, coordinate the regional marketing activity reporting to assess effectiveness against KPIs. Contribute to Global reporting.
9. Have a high level understanding of the services and solutions provided to clients as well as the different markets and buyer hubs that exist.

Your Background and Experience

• 1-2 years of B2B marketing experience essential, preferably in financial and professional services, ideally in the investment space.
• Proven ability to deliver marketing and communications activity across touchpoints in the funnel e.g. events, social media, web, sponsorships, emails etc.
• Detail-oriented, action-oriented and results-focused.
• Outstanding written and verbal English language skills.
• Project management skills with a proven ability to work on multiple initiatives in parallel.
• Experience liaising with multiple stakeholders across multiple geographies and globally in a complex organization, and to ask questions when needed.
• Strong team player with good people skills and a proven track record of providing support to other team members and building collaborative relationships.
• Ability to use own initiative and work unsupervised, whilst recognising when to escalate issues or ask for help when required.

Qualifications

• Tertiary qualifications in business, economics, finance, mathematics, engineering or statistics related field.
• Postgraduate or Professional Qualifications would be highly regarded.

Technical Knowledge

• Contribute to the overall effective operation of the company and the corporate services team by delivering a consistently high standard of work in a timely manner.
• Understanding of the principles relating to the delivery of administrative services, e.g., confidentiality, protocols, etc.
• Understanding of or keen willingness to learn about the stakeholders, operations and business of IFM Investors.

Preferred, but not essential:

• Experience using marketing tools such as Hoot suite (social media), email marketing platforms such as Pardot.

IFM Investors is committed to promoting a diverse and inclusive culture where all employees are valued and recognised for their unique qualities, backgrounds, and perspectives. We champion all groups regardless of race, gender, religion, sexual orientation, age, disability, or family status. We are committed to providing individuals with disabilities reasonable adjustments to participate in the job application or interview process. Please contact us if you require specific support at any stage of the recruitment process at [e-mail].