Analyst

BRAND: Starcom
Job Function: Data Sciences
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview

This role offers the exciting opportunity to work across several Starcom clients. The new hire will likely work on Primark, but will also get the chance to be involved with other client work across the DDT portfolio, which includes Aldi, Stellantis, Puig, Visa, Lego, L'Oréal and Ancestry.

The Digital Data and Technology (DDT) department sits at the heart of data driven insights to power the delivery of brilliant human experiences alongside communications strategists and planners. We are a consultancy unit working directly with clients on their data strategies, technology ecosystem, measurement strategies, personalization and commerce solutions. We work with tech specialists, media buying practitioners, strategists, planners, and data scientists to help clients transform marketing through the application of data.

Responsibilities

• Perform exploratory analysis with business and media performance data to inform both future planning (e.g. audience selection) and day-to-day digital optimisations. Present findings to various stakeholders and build data visualisations to connect with stakeholders less savvy in data analysis.
• Build strong, trusted relationships with Planning Teams, ensuring you're their first port of call for data interpretation and visualisation questions.
• Actively develop yourself as an analyst and keep current with industry developments.
• Embody the Starcom idea of Brave Plays to step outside the scope of your day-to-day work and challenge the status quo when you spot opportunities for improvement.
• Continuously innovate and develop cross-team solutions to build proposals and drive agency revenue growth.
• Support DDT Directors with the development of measurement plans in support of data driven learning agendas.
• Contribute to case study and award writing to demonstrate insights derived.
• Deliver operational excellence by ensuring timely timesheet and mandatory training completion (amongst other tasks).

IN 6 MONTHS', TIME...

We'd expect you to be working closely (and largely independently) with the Starcom Planning and Activation teams to answer their burning questions through bespoke analysis and measurement strategies. You'll also be a pro at building interactive visualisations (dashboards) and be confident in using web analytics platforms like Google Analytics. After 6 months, you'll have developed a good understanding of the different measurement solutions available across Publicis Media to help match challenges with the best possible solution.

Qualifications

In order to be successful in this role, you'll have experience in/knowledge of:

• In-depth experience analysing, interpreting and visualising data.
• Preferred background in media performance reporting/optimisations and the media tracking landscape.
• Understanding of data applications and propositions in the industry to develop solutions.
• Experience with industry measurement tools, e.g. Google Analytics, Adobe Analytics or ad servers.

In order to be successful in this role, you'll:

• Have a true passion for making a difference internally and for our client's business.
• Be highly organised and have a high attention to detail.
• Have excellent relationship building, communication, and presentation skills.
• Be capable of explaining technical concepts to individuals with diverse levels of technical expertise.
• Be able to work independently in applying knowledge as well as seek guidance where needed.
• Be a self-starter with a curiosity to seek opportunities outside the margins of everyday work.
• Be comfortable in a client-facing role.
• Be relentless in the pursuit of finding insights in the data to drive growth and business.

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness.

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