Alexander Mcqueen Head of Digital And Social Media

MCQUEEN; London; On-site; GBP 40,000 - 80,000; Full time

Job description

Job Family Group Description - Communication & Marketing:
Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.

Job Family Description - Marketing:
Proposes and presents our brand products in a creative and innovative way. Reinforces bonds with regular clients, engages new clients and demonstrates internationally how we set fashion trends.

Sub-Job Family Description - Digital Marketing:
Oversees our digital marketing strategy. Provides trends, positions the brand in various channels and proposes innovative strategies to advertise the product. At Alexander McQueen, we live and breathe a culture defined by our key Behaviours:

• Empowerment - We empower our team and peers, providing unwavering support to ensure everyone can thrive; this means giving support to your team and those you are working with to succeed.
• Teamwork - We put an emphasis on Teamwork; this means working together as a collective to achieve shared goals.
• Respect - We value respect, treating everyone with dignity and showing genuine appreciation for their efforts: this means treating everyone equally.
• Kindness - We believe kindness is integral to everything we do; this means demonstrating compassion and empathy towards others.

How will you contribute?

• Reporting into the Brand Image & Digital Communications Director
• Responsible for the digital and social media communications for the brand.
• Lead and coordinate digital strategies, tactics, campaigns and content to fuel demand, growth and engagement.
• Work closely with the Brand Image & Digital Communications in building brand content and stories ensuring campaign and special projects translate in the Digital and Social space.
• Manage, mentor and inspire a team of two direct reports, the Global Digital & Social Media Specialist and Social Media Executive.
• Oversee the day-to-day management and drive the strategic development of the House's global & local social media channels: Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok, LinkedIn, Weibo, WeChat, Red, Kakao, Line.
• Oversee the social media calendar and collaborate with the team on defining the copywriting, hashtags and tone of voice.
• Responsible for the Social-first content strategy, production and execution.
• Manage all reporting for the above channels checking progress and growth within each, and proposing strategic approaches based on findings.
• Lead on proposals for new platform launches and structural management of these platforms.
• Oversee content briefs and needs for social media platforms. Ensure alignment with Creative team and Production, and brief digital deliverables for all campaigns.
• Key day to day contact for regional teams working on digital platforms as well as agencies in APAC. Partner with regional teams to execute effective localised plans and ensure global coordination.
• Key day to day contact for the Ecommerce & CRM team, aligning digital product pushes with commercial focuses and needs.
• Working closely with the Partnerships & VIP team on the brand Influencer & KOL strategy ensuring social relevancy and alignment with the brand.
• Oversee editorial strategy and timely updates to About Us www.alexandermcqueen.com. Aligning with the overall communications strategy through rich content.
• Work on digital innovation together with the House's innovation team to ensure that new opportunities are explored, honed and launched effectively and are in line with the tone of voice, visual language and narrative of the House.
• Partner with the Media team to ensure organic and paid activities, content and TOV are aligned.
• Lead the VIP dressings Digital communications strategy in partnership with the VIP, PR and Creative teams.

Required Skills:

• You will be able to demonstrate the desired Alexander McQueen behaviours.
• +8 years experience in Social Media and Digital.
• Previous experience in creating and executing successful digital and social media strategies from conception to execution.
• Leadership and team management skills, with experience leading, developing and mentoring a team.
• Must have a strategic mindset combined with creative and visionary flair.
• Strong analytical skills, with a data-driven approach to optimizing campaigns and understanding social behaviour.
• Passion for the fashion industry and a deep knowledge of trends, both digital and within luxury culture.

Kering is committed to building a diverse workforce. We believe diversity in all its forms - gender, age, nationality, culture, religious beliefs and sexual orientation - enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.