Advertising Account Manager

54; London; On-site; GBP 35,000 - 55,000

Job description

Application Deadline: 25 April 2025

Department: Marketing

Location: London

ABOUT 54GROUP:
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.

ROLE OVERVIEW:
The opportunity exists for an experienced, data driven, and organised Account Manager to join the 54 Paid Media team in its delivery of all paid-for advertising for Tier 1 clients, as well as providing support on other clients across the team. A keen interest in Golf and extensive experience in a digital advertising planning and buying role within the sports industry or at a leading media agency would be required. The candidate must be comfortable working on a variety of projects across multiple markets concurrently and working to tight deadlines as well as experience in managing line reports. There is an opportunity within the role for international travel to Golf events. The role will also involve the candidate line managing a Senior Account Executive.

KEY ROLES AND RESPONSIBILITIES:

Media Planning, Buying and Partnerships:

• Working with the Account Director and wider advertising team to develop and activate a strategic cross platform, multi-market advertising plan.
• Negotiate all paid for activity with key media partners.
• Identify media trends and new channels to direct a strategic approach to meet the changing dynamics of the media environment.
• Develop and own new and existing media partnerships to extract maximum benefit for the client and ensure that contracted rights are being delivered through engagement with internal delivery teams and external parties.
• Agree creative activation strategies and take responsibility for their delivery on time and to budget and ensure that they deliver pre-agreed returns.

Admin, Monitoring and Evaluation:

• Take the lead on client calls and meetings for key accounts.
• Take overall responsibility for all documentation relating to all accounts managed by establishing excellent practices and learnings.
• Deliver campaign analysis both during and post campaign to demonstrate performance and learnings gained.
• Work alongside Finance Department to ensure invoicing processes are adhered to.

SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:

• Minimum of 2 years in a media planning and buying role agency side across all channels with focus on digital.
• Strong knowledge and experience of SEO, Paid Social and Google products including but not limited to Google Analytics and Google Tag Manager.
• Excellent written and verbal communication skills.
• Strong interpersonal skills and the ability to communicate with a diverse range of people.
• Administrative and IT skills, and an ability to maintain records and produce detailed reports.
• Driven by the need to constantly improve through innovation and thought leadership.
• Team player with line management experience.
• Ability to work to tight deadlines with a positive, can-do attitude.
• Interest in Golf.

SALARY AND BENEFITS:

• Competitive Salary.
• Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual.
• 25 days annual leave (+ public holidays), pro-rated.
• Employee Assistance Program (EAP).
• Private Healthcare.
• Staff clothing.
• Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00.