AdTech Analytics Lead

A prominent player in the world of online betting and gaming, operates in several regulated markets worldwide. With a vibrant headquarters in central London and a dynamic company culture.

The Role

Your main responsibility will be to set up and manage tracking and marketing tagging systems. You will also be responsible for implementing and documenting data layers and supporting data collection integration, such as Facebook CAPI and Google Enhanced Conversions.

This role requires close collaboration with marketing, product, and country teams to ensure accurate data collection and reporting.

Additionally, you will contribute to the design of analytics and media tracking specifications and perform audits and quality assessments.

The Candidate

• Minimum 3 years’ experience in digital marketing implementation, web analytics, or a similar role.
• Proven experience with tag management systems and data layer implementations.
• Proficiency in Tag Management Systems (e.g., Google Tag Manager), web analytics tools (e.g., Google Analytics), and data layer concepts. Experience with Facebook CAPI and Google Enhanced Conversions is highly desirable.