Ad Campaign Specialist

Tussell Limited; Redditch; On-site; GBP 30,000 - 50,000

Job description

Join a high-growth brand with massive potential. Competitive salary plus performance-based bonuses. Direct impact on revenue growth and business success. Work with a fast-moving, data-driven marketing team. Private Healthcare insurance.

This is a data-driven and results-focused role for someone who knows how to scale paid ads profitably. You will manage Google, Amazon, and TikTok ads while testing other options like meta ads as a new growth channel. Your focus will be on ROAS, conversions, and profitability.

Key Responsibilities:

Ad Campaign Management & Optimization

• Plan, launch, and manage paid ad campaigns across Google Ads, Amazon Ads, and TikTok Ads.
• Monitor key metrics (CTR, ROAS, CPA, CPC, etc.) and optimize for performance.
• Scale winning campaigns while eliminating wasted ad spend.
• A/B test different ad creatives, headlines, and landing pages.
• Identify high-intent keywords and audience segments to improve targeting.

Testing & Expanding Ad Channels

• Experiment with Facebook Ads as a new acquisition channel.
• Test new audiences, creatives, and campaign types to find profitable opportunities.
• Keep up with platform updates and industry trends to stay ahead of competitors.

Conversion Rate Optimization (CRO) & Landing Pages

• Work with our content team to improve ad creatives and video performance.
• Test and refine landing pages to improve conversion rates.
• Optimize Amazon product listings and PPC campaigns for maximum visibility and sales.

Budgeting & Reporting

• Allocate ad spend effectively across platforms to maximize profitability.
• Provide weekly performance reports with insights and recommendations.
• Forecast ad spend vs. revenue projections based on trends and past performance.

What we are looking for

• Paid Ads Specialist – Proven experience with Google Ads, Amazon Ads, and TikTok Ads (Facebook Ads experience is a plus).
• Data-Driven Marketer – Strong understanding of ad performance metrics and optimization strategies.
• Creative & Analytical – Ability to test and refine ad creatives while making decisions based on data.
• Growth-Oriented – You are always looking for new opportunities to improve ROAS and expand reach.
• E-Commerce Experience.

Bonus Skills (Not Essential, But Great to Have):

• Experience with Facebook Ads & Meta Business Suite.
• Knowledge of Amazon PPC and listing optimization, Google & TikTok ads.
• Familiarity with landing page builders and conversion rate optimization.
• Understanding of AI-driven ad optimization tools.
• Marketing and advertising studies.

Additional job details

Location: Redditch

Salary: Based on experience

Contract: Full-time

How to apply

Click Apply to start your application now. This job will be available on Prospects until 17 April 2025.

We are a fast-growing supplement brand focusing on high-quality ingredients picked by our team of PhD Experts! Paid advertising is becoming a huge part of our growth strategy, and we’re looking for an ads specialist to take full ownership of our ad campaigns.