Account Manager - Client Leadership

GroupM; London; On-site; GBP 35,000 - 65,000; Full time

Job description

Job Description

Job title: Ford Pro Account Manager

Group: Client Leadership

Client(s): Ford EMEA

Reports to: Ford Business Unit Lead

JOB PURPOSE

A key player within MindShare’s Ford Media team, the Account Manager works closely with Ford’s Media and Marketing function and WPP’s Ford teams to ensure Ford delivers on its Business Solution and electrification vision. Media plays a proactive role in delivering this as well as supporting Ford’s short-term sales goals.

The successful candidate will partner with many WPP and Mindshare teams including media strategy, channel strategy & activation, analytics, creative, and others to ensure best in class media support across the Ford Pro Business Unit.

Specifically, you will:

• Support media co-ordination - Be a Ford Pro expert and the go-to internally for all insight and reporting queries. Being able to communicate the ambition, KPIs and performance goals and how our campaigns are driving towards these.
• Support the business unit lead in partnering with the Ford Media Client to understand Ford Pro measurement, usage, and relationship of brand and performance media, including how to successfully invest in both, and how to evaluate and maximize return on those investments against Ford business objectives.
• Support the Business Unit Lead in building Mindshare market relationships with key stakeholders by gaining a deep understanding of local market campaigns and being able to tell this story back to our key client stakeholders.
• Support the operating and engagement models ensuring effective dissemination of information, continual engagement and collaboration with cross-functional teams, alignment and education between global teams.
• Key connector between the client & our internal activation team/channel strategy – ensuring we’re delivering best in class media campaigns against client objectives, driving optimization and performance.
• Identify opportunities in existing campaigns, plans and programs over the immediate and long-term horizons through effective data analysis and dashboards.
• Responsible for analysis and client storytelling across campaign results/EOCs/PCAs etc.
• Work in lock step with Strategist to campaign findings and trends help inform future strategy and planning workstreams.

ABOUT YOU: ATTITUDE

• Has the ability to create strong partnerships and relationships to partner deeply with key stakeholders and become over time a trusted advisor who can inform decision-making and is happy to give an opinion in ambiguous situations.
• Brings a passion for B2B media reporting and insights, helping to optimize and deliver remarkable omni-channel programs.
• Curious and interested in topics and debate around the media and digital industry.
• A natural storyteller with an ability to adapt communication and style and navigate through roadblocks.
• A team player who is interested in and excited to learn more about the world of media and the automotive industry.
• Ability to navigate groups and organizations with matrixed and sometimes conflicting perspectives and goals.
• Calm approach to managing urgent deadlines.

• A mindset of continuous development & curiosity across all disciplines.
• An interest in how creativity and data join to deliver tangible results.
• Passion for turning analytical data into client stories.

SKILLS

• 3 years+ of strong B2B media experience with a natural flair for creating actionable insights. Ideally looking at a local and global level.
• Well versed in digital media channels and how these connect to show a broader picture.
• Competent in Excel and ideally experience with PowerBI (front and back-end) and reporting tools.
• Confidence in client-facing communication & presentation.
• To be data-driven and detail-oriented, questioning wisdoms and suggesting new approaches.
• Confidence in presenting conceptual topics in a simple, meaningful manner, with the ability to transform marketing challenges into solutions.
• A thorough understanding of how digital media supports and integrates with other media channels, both owned and paid.

KEY PRINCIPALS FOR SUCCESS

The individual will be expected to use their own initiative to support the Business Unit Lead in managing and coordinating workstreams to deliver integrated media campaigns. You will create an example, supporting an environment where all cross-functional members of the team have an opportunity to fulfill their potential and deliver exceptional work for our clients.

• Manage the more junior central clients and follow clear ways of working and process practices.
• Ensure Business unit campaigns are best in class and push the Ford business forward.
• Support the end-to-end client key deliverables for your Business unit, and work in full collaboration with the Hub teams as one Mindshare unit. (e.g. quarterly/yearly planning & QBR process).
• Maintain clear, regular contact across MS Ford Team to surface successes and challenges, to be shared or remedied quickly before escalation.

PERFORMANCE MEASURES

• Supporting the Mindshare teams delivering excellence in project management, reporting and insights, deliverable output and client satisfaction.
• Informed teams - measured via 360 and informal feedback.
• Client satisfaction via formal and constructive feedback.
• Strong relationships with all key contacts via 360 and informal feedback.
• Involvement in internal projects (Including driving the team culture).
• Demonstrating skills and behaviors as outlined above, leading by example.
• Quality of work delivered by you and your team and Performance against client objectives.