Account Manager - AV

AV Account Manager - BG5

If you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know at peopleteam.london@essencemediacom.com.

At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism.

Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.

Did you know that marginalized groups including women, people of colour and people with a disability are more likely to discount themselves for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!

Overview of role

EssenceMediacom handles the media planning and buying for some of the world's smartest advertisers. Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.

We are the only agency to simultaneously hold the title of Agency Network of the Year across all 5 of the industry’s biggest awards, whilst recently being named Campaign’s Media Agency of the Decade.

We are looking for a diligent senior planner buyer with at least two years of TV buying experience and knowledge across other AV channels such as Online Video, Addressable TV, OOH TV, Cinema and Radio, so they are equipped to work on some of the UK’s biggest and most forward-thinking advertisers – Paddy Power, Betfair, PlayStation and JD Sports.

Reporting of the role

This role reports directly into the AV Account Director on the account and to Senior Account Director, along with reporting into relevant Trading Heads regarding value management, quality and channel coordination.

3 best things about the job

1. EssenceMediacom’s strength has always been our people. This team really reflects that. We’re a tight team working to deliver great data-led work to our clients.
2. A widely varied client base makes for a great place to grow your career as it gives everyone in the team a real breadth of experience.
3. An extremely supportive and encouraging leadership team that puts their team’s development first.

Measures of success

In three months, you would have:

• Built a strong working relationship with the other AV Planning and Investment Account Directors and Directors within the group. This will be key – you will be pivotal in creating the right environment for all our planner-buyers to develop, grow and create great work.
• Built strong working relationships with all key stakeholders internally and externally – this includes key client contacts, Comms Planners and Investment Leads within our Business Unit.
• Gained a good understanding of the client businesses which you will oversee.
• Overseen the delivery of all AV plans and responses on time and without errors.
• Have a solid grasp of all the commercial aspects of your role (clients’ businesses and ours).

In six months, you would have:

• Implemented a robust test and learn framework for relevant clients in the group to show how our AV planning and buying is pushing their businesses forward (beyond just media metrics).
• Started to demonstrate to your clients an improvement in key business performance metrics.

In 12 months, you would have:

• Delivered stable or improving client referral scores on all your client businesses.
• Nurtured a happy and motivated team of AV specialists who have a vision for how their careers can grow.
• Delivered demonstrable revenue growth within your group of clients.

Responsibilities of the role

• Day to day management of planning and buying for key clients.
• Leadership of junior team members and their output and career development.
• Day to day client facing lead – ability to present and deliver AV plans in meetings and get buy in from clients.
• Delivering key client audit guarantees.

What you will need

• Multi-media understanding and 360 AV knowledge (all channels).
• Knowledge of industry media planning tools (all media e.g. Techedge, BARB, Media Ocean, TGI, NRS, Comscore, Rajar, Postar).
• Implementational knowledge of multimedia planning tools (TGI, Media Multiplier, Touchpoints).
• Pro-actively forge relationships with media owners.
• Commercially aware.
• Ability to extract and filter relevant insights/research to support planning decisions.
• Ability to tell compelling implementation stories (with the aim to interweave roles, flighting, weights, formats of different media and how they interrelate).
• Strong personal relationships.
• Ability to sell (consultative selling).
• Good communicator.
• Genuine interest in industry research and new ways of working.
• Strives to deliver award-winning work and industry-leading innovation.
• Understanding of brands and ability to understand and execute strategy.
• Collaborative.
• Good leadership skills and talent management.
• Excellent presentation skills.
• Positive drive for innovation.

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

(Please note this is a UK based role and requires individuals to have the right to work in this location)