Account Director

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Account Director

Department: Fashion

Employment Type: Full Time

Location: PURPLE London

Description

PURPLE is looking for an experienced Account Director for its Fashion division to join the agency. The Account Director will play an essential role in supporting the assigned senior management in the development and execution of generating maximum brand exposure through creative product placement, profile features, and launches. The Account Director must have a genuine passion for developing brands, using true initiative in order to achieve exceptional results. Impeccable client liaison skills and an established network of key contacts (brands and press) are essential.

Account Director's responsibilities include increasing awareness for all brands assigned to them. In this role, the Account Director will promote the different clients in all activities, campaigns, special projects, shows, presentations, and events to the media and develop and maintain relationships with key journalists and media within the assigned and designated market, acting as an ambassador for Purple.

Key Responsibilities

• Provide counsel to clients and have tough conversations with their best interests in mind.
• Lead client calls/in-person meetings and think on one's feet.
• Develop a linear and cohesive communication strategy that reflects client business objectives.
• Lead client programs and campaigns from planning to execution in an organized and timely manner, within the specified budget.
• Understand the difference between a communication strategy and a media strategy.
• Show accountability in meeting client benchmarks and delivering strong media coverage through team leadership.
• Own all media relations and continue to develop and maintain key relationships.
• Provide strategic and tactical support to the Divisional Director.
• Work with the in-house events team to manage launch events for media and influencers.
• Line manage the team to ensure they meet targets and have a development plan.
• Exhibit strong new business skills and bring in new business opportunities through networking.
• Work closely with Purple's social media team to ensure client milestones are promoted.
• Oversee the management of all product-related media requests from inquiry through prospective media coverage.
• Take inventory of and be responsible for client product inventory.
• Conduct general media monitoring across clients and competitors.
• Produce high-quality internal and external communications content.
• Compile weekly client agendas.
• Proactively pitch story ideas to achieve maximum editorial placement across brands.
• Manage and motivate junior team members to ensure day-to-day operations run smoothly.
• Support ADs and senior team members to ensure maximum support across all levels.
• Understand paid, owned, and earned media strategies and develop relationships with top influencers.
• Maintain strong connections with leading and emerging editorial talents in the UK and Europe.
• Manage the Account Managers/Account Executives to help reach personal and team targets.
• Contribute to agency new business efforts by creating proposals and participating in pitches.

Skills, Knowledge and Expertise

• Proven experience operating in a senior position within the fashion industry.
• Previous experience working with international clients.
• Proven commercial experience in a fast-paced environment.
• Management experience is highly desirable.
• Proven track record of creating a positive impact on business through PR strategy implementation.
• Discreet, professional, and well-spoken, with excellent communication skills.
• Extremely well-organized, methodical, and efficient, with common sense and initiative.
• Pro-active and able to show initiative/ideas to promote the Purple offering.
• Creative and strategic thinker.
• Strong established fashion press contacts; international press contacts are also desirable.
• Strong experience in event management.
• Strong presentation and superb writing skills.
• Able to identify communication opportunities across multiple media platforms.
• Strong MS Word skills; working knowledge of PowerPoint and Excel.