Account Based Marketing Executive (Hybrid, Belfast/Derry)

A LITTLE INFORMATION ABOUT US!

Foods Connected is an award winning cloud based software platform that helps retailers and food companies across the world manage their supply chain, quality control and trading and planning management. Our software solutions are currently utilised by 10 of the largest food retailers in the world. As a team, we provide tools that help our customers manage their processes in a fast and efficient way and provide real-time visibility and reporting on what is happening in their business.

At Foods Connected, we recognise that our employees are our most important asset and we value creating a great working environment to ensure our team enjoy coming into the office every day working together and solving problems for our customers. Whether we are in the middle of a fast and intense development sprint, on a Teams call discussing our project statuses or enjoying a game of ping-pong or pool in the office, it is important to us that our employees are happy and delivering the best possible result for our customers.

We’re always keen to welcome talented individuals to join our expanding team in Northern Ireland. So if you’re driven, with a passion for developing simple software solutions, creating great user experiences, designing scalable solutions for real business challenges and ensuring customer happiness then we’re looking for you!

IS THIS SOMETHING THAT INTERESTS YOU?

We are seeking a dynamic and results-driven Account-Based Marketing (ABM) Executive to join our marketing team. The ABM Executive will be responsible for developing, executing, and optimizing highly-targeted marketing strategies aimed at key accounts (both present and future). This role requires a creative marketer with excellent project management skills, an understanding of B2B marketing, and experience in personalized campaigns designed to build relationships with high-value clients. The Account Based Marketing Executive is an instrumental part of the Sales & Marketing team and will report into the Head of Marketing.

RESPONSIBILITIES:

• ABM Strategy Development: Collaborate with sales and marketing teams to identify key accounts and develop tailored marketing strategies to drive engagement and revenue growth.
• Account Insights & Research: Conduct detailed research on key accounts to understand their business challenges, goals, and decision-making processes, providing insights that inform personalized marketing efforts.
• Sales Alignment: Regularly communicate with sales teams to ensure alignment on key accounts, share insights, and refine strategies based on feedback.
• Technology & Tools: Utilize marketing automation platforms, CRM systems (HubSpot), and eventually ABM tools (such as Terminus, Demandbase, or 6sense) to track engagement and improve campaign effectiveness.
• Campaign Execution: Plan, coordinate, and execute multi-channel ABM campaigns (email, content, webinars, events, direct mail, etc.) targeting specific accounts, ensuring alignment with overall marketing goals.
• Event & Webinar Coordination: Help organize and manage targeted events (physical or virtual) aimed at building relationships with key accounts, including invitations, follow-ups, and post-event analysis.
• Cross-functional Collaboration: Partner with sales, product, and customer success teams to ensure ABM strategies align with customer needs and business objectives.
• Performance Tracking & Reporting: Monitor, analyze, and report on the performance of ABM campaigns, using data-driven insights from HubSpot and other tools, to optimize efforts and maximize ROI.
• Content Personalization: Work closely with the content team to create highly-relevant, account-specific messaging and assets that resonate with key decision-makers.

EXPERIENCE AND QUALIFICATIONS:

To perform this job successfully, the Account Based Marketing Executive should have experience with:

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1+ years of experience in B2B marketing, with a strong emphasis on account-based marketing (ABM).
• Familiarity with marketing automation tools.
• Strong understanding of B2B sales cycles and customer personas.
• Excellent communication, project management, and organizational skills.
• Experience creating and managing personalized content for key accounts.
• Analytical mindset with the ability to interpret data and use insights to drive campaign performance.
• Ability to work collaboratively with cross-functional teams, including sales and product.

Technical Skills

To perform this job successfully, the Account Based Marketing Executive should have experience with:

• Experience with CRM systems such as Salesforce or HubSpot.
• Proficiency in ABM platforms like Terminus, Demandbase, or 6sense.
• Knowledge of digital marketing tactics (email marketing, paid media, social media, etc.).
• Prior experience in industries like SaaS, technology, or enterprise solutions is a plus.

BENEFITS:

• Competitive Base Salary
• Clear Career Progression
• Flexible Working Hours
• Generous Holiday Package - 25 Days + 10 Public Holidays
• Secure Company Hardware
• Employee Wellness Program and Classes