Academic Portfolio Marketing Manager

UK Management College; Manchester; On-site; GBP 30,000 - 50,000; Full time

Job description

Company Description

UK Management College, located in Manchester, Derby and Newcastle, is dedicated to providing quality education through distance learning to a diverse student population. Graduates are equipped with the skills needed to succeed in the workforce and make positive contributions to society. The college offers a vibrant campus culture and innovative learning environment.

Position Overview

UK Management College is looking for an Academic Portfolio Marketing Manager to join the Marketing Department. Working collaboratively across Marketing, Operations, Recruitment teams, Academic Course Leaders and the Executive Board, the role is responsible for the ongoing development, enhancement, analysis and evaluation of the marketing campaigns that promote the UKMC's course portfolio and recruit a wider range of students.

The Academic Portfolio Marketing Manager works across the full student lifecycle from initial enquiry, through to application, conversion and enrolment and in future with the Alumni Services. They will regularly undertake data analysis and evaluation to inform strategic decisions. With the Marketing Team, the role will be responsible for the coordination and alignment of strategic subject level marketing plans and the delivery of multi-channel campaigns (including Open Days, Induction weeks, School visits, Physical and digital student recruitment campaigns that align with UKMC recruitment KPIs). Using personalisation and automation at the heart of operations, they will help step-change the efficiency and impact of our portfolio marketing. This will involve understanding the requirements of internal and external stakeholders and driving forward collaborative approaches to marketing.

What you'll need to be successful in this role:

1. Previous experience managing complex marketing campaigns in a Higher Education setting
2. Demonstrable knowledge of managing a marketing team and external stakeholders
3. Knowledge of aligning marketing strategies with an academic portfolio
4. Strong data analysis, interpretation and reporting skills
5. Strong leadership and communication skills
6. Some desirable experience in Graphic Design for marketing leaflets and handbooks
7. Ability to lead in an experimental and data-driven digital marketing environment

Job Types: Full-time, Permanent

Pay: Competitive

Schedule: Monday to Friday

Work Location: In person at our Manchester campuses with occasional work on other UKMC campuses